Robinsons, the UK’s number one squash brand1, is unveiling the latest flavour in its Ready-to-Drink range with refreshing and delicious Orange & Mango. Perfect for those on-the-go moments in a 500 ml format, the launch is full of the great taste that shoppers expect from Robinsons, with no added sugar.
Joining the existing Raspberry & Apple and Blackberry & Blueberry variants, Orange & Mango will expand the Robinsons Ready-to-Drink range with another popular flavour choice for shoppers. In fact, 37 % of Robinsons sales are in orange2 flavours and it’s worth over £74m RSV in Robinsons dilutes3. The Carlsberg Britvic-owned brand is looking to build on its current success with its latest launch, with the range now worth £22m RSV and continuing to grow4.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “With our Ready-to-Drink range in growth and showing great promise in the market, we wanted to add to this success and help support retailers with another flavour that consumers already know and love. Orange & Mango is the perfect addition given its popularity and we see it becoming a core part of our growing range as a refreshing and fruity on-the-go option.”
The launch will be supported by the product’s biggest ever above-the-line campaign, with over £1m invested in advertising across the Robinsons Ready-to-Drink portfolio, and product sampling that looks to make the campaign unmissable this summer.
Robinsons Ready-to-Drink Orange & Mango is now available across retail channels in in 500 ml single bottles (RRP £1.79), including Price Mark Packs (PMP) (RRP – £1.15). Visit our At Your Convenience platform to claim your free case of Robinsons Ready-to-Drink Orange & Mango, as well as Point of Sale (POS) to amplify the launch in-store.
1Nielsen IQ Retail Measurement Service, Value Sales, Total Dilutes, Carlsberg Britvic defined, 52 w/e 22/03/25 2Nielson IQ RMS, GB_Total Coverage, Value Sales, Robinsons Squash, Orange Flavoured Drinks, Carlsberg Britvic Defined, 52 w/e 22/03/25 3Nielson IQ RMS, GB_Total Coverage, Robinsons Squash, Value Sales, Carlsberg Britvic Defined, 52 w/e 22/03/25 4Nielsen IQ RMS, RSV, Total Coverage, Total Single Serve Soft Drinks, Robinsons Ready-to-Drink, Carlsberg Britvic Defined, 52 w/e 22/03/25 Vs PY
Fruit Shoot is making a splash this June by entering the squash category with two flavours: Berry Galaxy (Strawberry and Blueberry) and Tropical Jungle (Orange and Mango). With squash making up nearly half of all soft drinks for kids1, Robinsons Fruit Shoot’s latest move means retailers can offer parents a refreshing alternative from a brand they already know and love.
As the number one kids’ drinks brand in the UK2, Fruit Shoot is ideally placed to expand its portfolio into squash. Already a favourite with shoppers, its core range (Orange and Apple & Blackcurrant No Added Sugar Juice Drink) is growing by + 1 %3 (vs last year) and its naturally flavoured water range, Hydro, at + 12.8 %4 (vs last year). The new squash is aimed at children aged between 3 and 8 years old and is all about taking them on a flavour adventure through eye-catching pack designs and delicious flavour combinations.
Ben Parker, Retail Commercial Director at Britvic comments, “We can see a clear demand in the kids category for larger sharing formats, so this was the perfect time to expand Fruit Shoot into a brand-new category. As a well-known and trusted brand, Fruit Shoot is well placed to leverage its strong appeal with kids5 and parents, helping retailers to drive further sales within the category.”
The squashes have already launched into Amazon and Ocado, with a wider launch set for 2025, and has an MRSP of £2.
1Kantar Usage Panel In Home & Carried Out, Britvic Defined Dilutes, Share of Total Soft Drinks, Dilutes share of Total Soft Drinks by Age (Under 10s = kids), 52we 14.04.24 2Nielsen IQ RMS, to WE 13.04.24 MAT TY, Total Coverage GB inc Discounters, Britvic Defined Kids Database, Fruit Shoot, excluding Private Label, Value Sales & CGA by NielsenIQ, 52wks to December 31st 2023, Total Coverage OOH. Fruit Shoot, Value Sales 3NielsenIQ RMS, Total Coverage GB incl discounters, Britvic Defined Kids Database, Sales Value % Chg vs last year, 12 w/e 25.05.24 4NielsenIQ RMS, Total Coverage GB incl discounters, Britvic Defined Kids Database, Sales Value % Chg vs last year, 12 w/e 25.05.24
The European partners of the IFORED project have started to market the first pink-flesh apples of 2020 and Kissabel® Red will go on sale in October
The new European Kissabel® apple season has begun. The project partners in the UK, France and Switzerland started harvesting two coloured-flesh varieties: Kissabel® Orange and Kissabel® Yellow. The first variety features skin with an orange/pink pigmentation, intense pink flesh and a strongly flavoured, refreshing taste, while the second has a yellow skin, pink flesh and a balanced flavour.
With regard to the new season, the figures for the IFORED project’s partners are largely positive, both in terms of quality and interest from customers and consumers.
In the UK, the main feature of the new Kissabel® apples will be their increased sweetness. “The harvest started in mid-September. We are very excited and very positive about the new harvest,” reports Anna Coxe, Head of Technical and Quality at Greenyard. “Our orange and yellow Kissabel® varieties show a very good pigmentation and a very consistent internal colour. Their taste is excellent too, with a sweet, almost berry-type flavour. We had great feedback from retailers – they’ve never seen anything like Kissabel® before and they are looking forward to the new season”.
Kissabel® is the brand that identifies the different varieties of coloured-flesh apple – from pink to intense red (Photo: IFORED)
“We are expecting a great product – apples show overall good quality and are developing a good internal colour. We are expecting great taste too, with high brix levels,” says Hannah Martin, Commercial Director at World Wide Fruit. “Our Kissabel® apples will be available from October – we are enthusiastic about the season and about the project. Kissabel® are truly unique apples that deliver the ‘wow’ factor to consumers looking for something different”.
Similarly in France, the apples’ quality has lived up to expectations. “The new harvest shows continuity from last year – the apples look good on the outside and they have a nice pink colour inside. The taste is delightful too,” comments Marc Peyres, Export Sales Manager at Blue Whale. “Kissabel® are the first red-flesh apples sold in quantity with success – it’s a completely new thing and we are very happy to be part of the project. There are a lot of new varieties on the market, but Kissabel® apples are unique: amazing in the inside, new-looking and with an excellent taste too”.
“We are very positive about this season. Both the outside and inside colours are amazing, the quality is good and consistent with last year,” says François Mestre, co-manager at Mesfruits (France). “We already have big demand from retailers – clients who had Kissabel® apples last year can’t wait to have them again.”
More good news has come from the market in Switzerland. “The harvest seems to be excellent: the size of the fruits is very good and the external appearance is very nice,” reports Christian Bertholet, Category Manager Fruits at La Montagne – Union Fruits Fenaco (Switzerland). “With the beginning of the season, we are sending samples to all our customers and also presenting Kissabel® at an event with major Swiss cooking chefs”. There is huge interest in these new apples.”
After the Kissabel® Orange harvest in September, the first Kissabel® Red apples will arrive in Europe in October: red inside and outside, with an intense flavour and notes of red fruit, mainly grown in Italy and Germany.
Kissabel® is the brand that identifies the different varieties of coloured-flesh apple – from pink to intense red – developed by the IFORED project, an international partnership involving 14 of the world’s largest production and marketing companies.
