First market launch in Belgium
SIG is making aseptic cartons with ASI-certified aluminium foil available to consumers for the first time in partnership with B-Better®, a start-up brand from Unilever’s Future Platform.
Responsible aluminium sourcing
The Aluminium Stewardship Initiative (ASI) standard is designed to enhance traceability and responsibility in the aluminium supply chain. SIG is promoting responsible sourcing throughout the value chain by using aluminium from ASI-certified sources for the ultra-thin layer of foil in its packs.
ASI certification adds value for customers by further enhancing the sustainability credentials of their packaging in the eyes of consumers. Customers can now choose to include the ASI logo on their packs alongside the FSCTM logo for responsibly-sourced paper board which has been available on any SIG pack since 2016.
The first market launch for SIG’s ASI-certified cartons will be in Belgium by the B-Better brand.
SIG’s commitment to responsible sourcing is part of the company’s bold ambition to go Way Beyond Good by putting more into the environment and society than it takes out.
SIG is the first in the industry to enable customers to demonstrate their commitment to responsible aluminium sourcing using the Aluminium Stewardship Initiative (ASI) certification.
Added value through responsible sourcing
SIG offers the world’s first aseptic carton packs that use foil certified to the ASI standard. This add value for customers, brands and retailers by promoting responsible sourcing throughout the value chain – from suppliers all the way through to consumers.
SIG customers also have the option to include the ASI label on packs to show consumers that SIG sources responsibly the aluminium it uses in the cartons – in the same way they can already include the FSCTM label on any SIG pack to show that the liquid paper board comes from responsible sources.
First certification for responsible aluminium
SIG was the first in the industry – and one of the first companies in the world – to achieve certification to the ASI Performance Standard Material Stewardship Principle at the corporate level, together with the ASI Chain of Custody certification for its production site in Austria. The company has now extended ASI Chain of Custody certification to all its carton sleeve production sites in Europe.
The ASI certification enables companies to audit the aluminium supply chain against strict standards on a broad range of ethical, environmental and social topics. Previously, there was no such certification available to certify the ultra-thin layer of aluminium foil used in SIG packs. SIG’s ASI Chain of Custody certification has made it possible for the ASI Standard to be put into practice for the first time in aseptic carton packs.
Europe-wide ASI certification is an important step towards SIG’s target to source 100 % of its key materials from certified sources as part of its ambition to go Way Beyond Good for the environment and society.
