Halloween fans rejoice as horror film icons both old and new return to get their hands on a new Limited-Edition flavour!
Ahead of this Halloween season, Fanta®, Universal Pictures and Blumhouse are delivering chills and thrills like never before with a global partnership which sees five* horror icons come together for the first time in the ultimate Halloween line-up.
The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2), M3gan (M3GAN 2.0)** and Michael Myers* (Halloween 2) united over one insatiable craving: Fanta®! Across the globe, fans can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run up to Halloween.
Universal will release two terrifying new chapters for these horror icons, including Black Phone 2 (in theatres October 17) and Five Nights at Freddy’s 2 (in theatres December 5). Both films are from Blumhouse, the leader in horror.
Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta® flavours, but for a limited time, they’re also after Chucky’s custom flavour: Chucky’s Punch. This fruit punch flavour Fanta® is available worldwide from today alongside all five* icons on cans across the full Fanta® flavour range. Portraits include Chucky on Chucky’s Punch; The Grabber on Strawberry; Freddy Fazbear on Orange and Orange Zero Sugar; M3gan on Grape** and Michael Myers* on Pineapple. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
*Michael Myers on Pineapple is a US-exclusive horror icon. **M3gan on Grape will only be available via Freestyle machines in select Cinemas across the U.S. and in Universal Theme Parks.
Elopak has unveiled a new film examining the role of beverage cartons in providing a more sustainable future for the packaging industry. The film has been made for Elopak as part of a series presented by FoodDrinkEurope and produced by BBC Storyworks Commercial Productions called Food for Thought. The series highlights sustainable innovations in the food and drink industry that offer fresh solutions to feed the next generation.
(Photo: Elopak)
Elopak’s film examines how cartons can provide a natural and sustainable alternative to plastic bottles. It spotlights one of the company’s most popular innovations, the Pure-Pak® carton made with Natural Brown Board. These cartons are manufactured with unbleached paper fibres, leading to a reduced carbon footprint since unbleached fibres are stronger and so less material is needed to produce the paper board.
Life Cycle Analysis (LCA) studies have repeatedly demonstrated Elopak cartons’ environmental benefits when compared to other types of packaging for liquid food1. For example, an LCA study in 2021 showed that cartons have a 60 % smaller carbon footprint than a PET bottle. This figure increases to 73 % for beverage cartons made with Natural Brown Board2.
The film showcases Elopak’s commitment to leading the plastic to carton conversion, offering consumers a natural alternative to plastic packaging that aims to leave the product unchanged and the planet unharmed.
Speaking in the film, Håvard Grande Urhamar, Senior Manager Board Development at Elopak said: “If you do something you should do it right and we know our product is the most sustainable option compared to plastic.”
The mini documentary also features Elopak’s customer Rørosmeieriet, a renowned organic dairy in Norway that offers high quality, sustainably sourced traditional products. Rørosmeieriet was the first Norwegian Elopak customer to choose Pure-Pak® cartons made with Natural Brown Board, making them an ideal collaborator for the mini-documentary.
Trond Wilhelm Lund, CEO of Rørosmeieriet, says that his company and Elopak have a shared vision for sustainability. “We want to develop Rørosmeieriet every day in harmony with nature… So when Elopak wants to take steps in the right direction, Rørosmeieriet wants to be a part of that,” he explains in a piece to camera.
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