Prinova will focus on consumers’ everyday health and wellness needs at Vitafoods Europe in Barcelona, as it showcases a range of new whole body wellness concepts.

The leading supplier of functional ingredients and manufacturing solutions will highlight its capabilities in categories including sports nutrition, gut health and women’s health. New concepts on show at the Prinova stand will include:

• An Everyday Radiance beverage targeting longevity and women’s health. Flavoured with maracuja and pineapple, it includes marine collagen and bioactive minerals from the Aquamin range. This balanced blend brings a ‘beauty from within’ concept into an everyday wellness format.
• An Everyday Harmony gut health beverage with a ginger lime mojito flavour featuring prebiotic plant fibres enhanced with vitamins D, B6 and B12. This refreshing functional drink is the perfect addition to daily routines to support digestive health and immunity.
• An Everyday Protein beverage based on clear pea protein and flavoured with dragon fruit and kiwi. The crisp, juice-like drink is ideal for post-workout recovery, and for consumers seeking a plant-based solution to boost their daily protein intake.

Prinova will also highlight its branded products, including clinically supported ingredient CITRAPEAK™, a 100 % soluble form of hesperidin to unlock your pre-workout pump.

James Street, Global Marketing Director at Prinova, said: “Consumers no longer compartmentalise health and wellness, but incorporate them into their daily lives. Whether it’s maintaining gut health, sharpening cognitive wellbeing, or upping daily protein intake, the key is making it as easy as possible for people to achieve their wellness goals by combining high-quality functional ingredients that taste great in a convenient way. With these new concepts, we’re demonstrating what’s possible when you identify the trends, then work hand-in-hand with R&D and in partnership with customers to focus on the everyday consumer.”

LEVL, a USDA Organic functional hydration brand focused on mind + body balance, announced that its full product lineup is now available in over 350 Target stores across the East Coast in the US. The launch represents a significant retail milestone for the brand as it continues to scale distribution beyond direct-to-consumer.

LEVL is positioned as an everyday wellness beverage that delivers clean hydration while also supporting recovery and mind + body balance. Unlike other hydration drinks that rely on processed electrolyte sources such as sodium chloride, LEVL uses all-natural electrolytes, including Aloe Vera, Nopal Cactus, and Pink Himalayan Salt. It also includes functional adaptogens Ashwagandha and Goji Berry to support recovery and mind + body balance.

Target stores will carry all three LEVL SKUs: Acai + Berry, Pineapple + Coconut, and Lemon + Lime. LEVL is USDA Organic, made with zero added sugar, and free from artificial additives and sweeteners, addressing the growing consumer demand for clean-label, functional beverages.

“LEVL was created to deliver a healthier, more intentional approach to hydration that supports mind + body balance in everyday life,” said Matthew Kemper, Founder of LEVL. “Launching in Target is a meaningful step for the brand and allows us to reach more consumers looking for USDA Organic beverages made with thoughtfully sourced, high-quality functional ingredients.”

The Target rollout builds on LEVL’s traction through its direct-to-consumer channel and an engaged wellness-focused consumer base seeking functional beverages without artificial additives.