Capri Sun, the iconic brand that helps unleash peak kid with every poke, is expanding its portfolio with Capri Sun Hydrate – one of the first-to-market drinks with electrolytes designed specifically for kids. Rolling out to major retailers in the US, Capri Sun Hydrate delivers an essential blend of electrolytes and Vitamin E, with 50 percent less sugar than the leading regular sports drinks* and no artificial flavours, colours or preservatives. Available in three thirst-quenching flavours – Fruit Punch, Tropical Punch and all-new Lemon Lime, Capri Sun Hydrate is designed to support kids’ hydration from little league sports to outdoor play and fits seamlessly into the everyday rhythms of today’s families.
As parents increasingly look for hydrating, lower-sugar beverage options for their kids, current offerings are aimed at adults and either don’t taste great to kids, are too high in sugar or contain artificial ingredients. Capri Sun Hydrate is designed to answer those frustrations, bringing together what families have been missing in the aisle: a flavourful, kid-friendly hydration option that delivers the functional benefits parents want without compromising on the taste kids love. Launching just in time for summer, Capri Sun Hydrate arrives at a moment when demand for lower-sugar beverages with benefits is surging.
“Today’s parents are looking for beverage options that keep up with their kids’ active lifestyles, without the sugar and extra ingredients they don’t feel good about serving,” said Kristina Hannant, Director, Ready to Drink Marketing. “With Capri Sun Hydrate, we saw an opportunity to bring something brand new to the kids beverage aisle – a beverage made specifically for kids that delivers the fun and flavor kids love with the functional benefits parents are looking for.”
With 94 percent of Capri Sun households already purchasing sports drinks,1 and with hydration among the fastest-growing segments in beverages,2 the brand is uniquely positioned to expand into hydration with functional benefits. The launch also builds on the brand’s broader portfolio expansion following the first-ever multi-serve format and the subsequent rollout of Capri Sun single-serve bottles, which expanded Capri Sun into convenience and on-the-go channels.
Capri Sun Hydrate also reflects Kraft Heinz’s broader commitment to investing in innovation that meets evolving consumer needs. Capri Sun Hydrate underscores how Kraft Heinz is building superior consumer experiences across its portfolio through product innovation grounded in convenience, new occasions and nutrition.
Capri Sun Hydrate will roll out to major retailers in the US including Walmart, Target, Amazon and more.
*Per 12fl oz of Capri Sun Hydrate 10g total sugars, leading regular sports drink 20g total sugars
1Numerator OmniPanel L52-FMCG 8/26/25
2Mintel, Functional Drinks 2004, Refreshment Category Growth Story, Kids’ Impact on HH Decisions – US, 2022, Ipsos Concept Results – January 2025
Rebellious Kids combines great taste with true function. No sugar, no calories, vitamins A, B12, C, D, E, Zinc, plus sea salt for natural electrolytes from the ocean.
Rebellious Beverage Company, the preeminent functional beverage company, launched its first ready-to-drink line of functional beverages, Rebellious Kids, in an 8-ounce bottle with sports cap, made with post-consumer recycled content. Rebellious Kids is an organic, plant-based plus minerals beverage, that delivers key nutritional support children need with no sugar. Rebellious Kids has 40 % of the daily value of vitamins B12, C, and D and 20 % of the daily value of vitamins A and E, plus zinc, and electrolytes.
“Our move into the healthy hydration space for children addresses an unmet need for parents who want refreshing drinks that they can feel good about serving their kids: no sugar, no calories, clean ingredients, that delivers key functional nutrition, and great taste,” said co-founder and CEO Doug DuMars. “We are re-invigorating a category that has basically been forgotten about. Rebellious Kids is a nutritional beverage solution with a holistic approach to foundational wellness supporting our next generation at home, at school, or during their activities.”
Rebellious Kids are available in 8oz bottles with 4 flavours kids love:
- Scrappy Strawberry
- Wild Wild Wildberry
- Outrageous Orange
- Wacky Watermelon
Rebellious Kids and Rebellious Infusions are intent on transforming the trend using a little monk fruit. Research from the CDC1 confirms that children and teens are drinking too much sugar from their beverages, two-thirds drink at least one sugary beverage per day. Since added sugar contributes to weight gain, heart disease, cavities and more, Rebellious can play an important role in overall health.
Available across more than 385 Sprouts Farmers Market stores in 23 states. Sprouts is one of the largest and fastest growing specialty retailers of fresh, natural, and organic food in the United States.
1https://www.cdc.gov/nchs/products/databriefs/db271.htm
About Rebellious Beverage Company:
Rebellious is a preeminent functional beverage company with nutritional beverages that have no sugar, no calories, no Crap! Segments include Rebellious Kids and Rebellious Infusions. The Infusion line consists of 10 flavours within pure function, pure performance, and caffeine free. Each portable packet has no more than 5 ingredients, contains L-theanine for brain health, and up to 200 mg of antioxidants for immune system support. Rebellious is the brainchild of former PepsiCo and Kraft Foods industry veteran, Doug DuMars, and his co-founder, Joe O’Connor. Sprouts is the first major push into traditional retail. Rebellious has consumers in all 50 states in the US, plus Australia, United Kingdom, Europe, Middle East, and India. Rebellious’ customers include professional sports teams, NCAA and high school athletic departments, and hotels.
Made with water, fruit juice, and electrolytes for taste, Frutly provides teens with flavourful hydration
PepsiCo has released one of its newest product innovations, Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice, and electrolytes for taste to provide flavourful hydration and a good source of vitamins C and E.
Frutly was created in response to a clear whitespace among juice brands, aiming to reinvigorate the category by addressing both parents’ desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood. In fact, 56 percent of people leaving the ambient juice category blame poor nutritional factors like sugar, calories, and artificial sweeteners for pushing them away1. Frutly fills this gap, delivering refreshing taste, nutritional benefits and hydration without added sugar or artificial sweeteners.
“With more meals being enjoyed at home these days, we’ve learned that parents are keeping their pantries filled with products they feel good about giving their families, but also that their teens want. As a father of three, I know how challenging it can be to strike that balance,” says Anup Shah, vice president and chief marketing officer, Juice Brands, PepsiCo Beverages North America. “Having hydrating drinks available that are also shelf-stable remains essential as we all continue to work and learn from home, and Frutly is well positioned to serve as a delicious and nutritious option that both teens and their parents can agree on.”
Available in three flavours — Strawberry Kiwi, Fruit Punch, and Apple Grape – Frutly has 60 calories per 12-fluid-ounce serving and is now on grocery store shelves in the U.S. in single flavour four-packs.
1According to a 2019 IRI study for PepsiCo.
About Frutly:
Launched in early 2021, Frutly is a new brand of juice beverages from PepsiCo. Frutly is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E. Frutly contains no added sugar or artificial sweeteners, offering delicious taste for teens in a product parents can feel good about. Frutly is available in 12-fluid-ounce bottles in three flavors, Strawberry Kiwi, Fruit Punch, and Apple Grape. Frutly is now on shelves nationwide.
Naturally sweet and refreshing nourishment flowing from sustainable trees
Looking to Mother Nature for a more delicious way to nourish and replenish the body, Drink Simple™, from the makers of DRINKmaple™, brings organic plant hydration to U.S. consumers in SIG combidome cartons, the first of its kind in this packaging solution. The composite from which the entire carton pack is made, from the base to the eye-catching yet practical dome, contains around 75 % paper board, which is made from renewable raw wood material.
A healthful beverage alternative
Maple water is naturally nutritious, containing 46 polyphenols, antioxidants, prebiotics, minerals, and electrolytes. With a subtle hint of sweetness, it provides an ideal better-for-you beverage option to traditional soft drinks. The Drink Simple brand captures the pure essence of this liquid goodness at the source, tapping trees at the peak of harvest in order to protect the integrity of the taste and nutrients for consumers to enjoy year round.
Contrary to inclinations of thought associated with maple as the thick, golden-brown indulgent topping for breakfast foods, maple water is thin, clear sap flowing directly from the tree in its natural state. It is 98 % water, and only after processing where the liquid is boiled down does it transform into the familiar sweet syrup. More importantly, it is certainly not maple syrup mixed with water.
This clean, single-ingredient label product is also low calorie, non GMO, naturally alkaline 7.4 PH, and certified organic by Quality Assurance International (QAI). For those with dietary preferences, the beverage offers a gluten-free, dairy-free, vegan, paleo option that has half the sugar of coconut water and more manganese than a cup of kale.
In the process of collecting the sap, no trees are harmed on the farms of which they are grown, ensuring many years of sustainable water supplies. By filling their Original Maple Water variety in SIG’s combidome, the brand is furthering its sustainability endeavors as carton packaging maintains a high content of renewable raw wood material.
