MJF Beverage Partnership (MJFBP) is delighted to announce an exciting new collaboration with Sri Lankan fashion model, designer, and artist, Asia Hewapathirana.

The imagery in this new collaboration demonstrates how Dilmah Craft Iced Tea provides a gateway to wellbeing, offering refreshment, adventure, joy, and wonder – all steeped in the spirit of Sri Lanka.

Made from handpicked Ceylon tea leaves, Dilmah Craft Iced Tea is real tea, with real benefits – rich in natural antioxidants to support everyday wellbeing and health.

Connecting with the natural world is central to health, wellness, peace and clarity. Highlighting this link, MJFBP’s collaboration with Asia focuses on scenes of yoga and meditation, interspersed with shots of daily life in Sri Lanka, with stunning beaches, local produce markets and popular tourist spots.

With every tea leaf individually handpicked in Dilmah’s tea gardens in Sri Lanka, Dilmah Craft Iced Tea brings nature to consumers’ daily routine. Within hours of picking, the Ceylon leaves are brewed on-site into a high-quality tea concentrate at Dilmah’s Rilhena Estate manufacturing plant. This commitment to traditional, artisan tea production methods means that unlike other iced tea products on the market, Dilmah Craft Iced Tea retains all the freshness and flavour of real Ceylon tea, rich in healthy antioxidants and polyphenols.

There is enormous potential for beverages containing real tea in the global beverage market. Dilmah Craft Iced Tea combines the endlessly complex flavours of Ceylon Tea with a range of appetising pairings, melding Dilmah’s heritage of quality and authenticity with the modern Iced Tea category.

Flavours include:

• Lemon Ice Tea: A refreshing duo of lemon and black tea, a classic summer taste.
• Jasmine Green Ice Tea: An easy choice for hot days, with a harmonious combination of jasmine and green tea.
• Lychee Ice Tea: A new taste experience with its unique combination of exotic lychee and Ceylon black tea.

Each sip of Dilmah Craft Iced Tea expresses Dilmah founder Merrill J. Fernando’s lifetime of devotion to tea, bringing decades of knowledge and understanding of Camellia sinensis to a new beverage category, for a new generation of consumers. Dilmah’s values are supported throughout the entire production process, from hand-picked tea leaves to chilled, delicious end-product.

Dilmah Craft Iced Tea is the original iced tea produced using Ceylon Tea. Since its launch in 2021, it has quickly become a leader in the Global Craft Iced Tea category. It is currently sold in more than 25 countries.

For more information about Dilmah Craft Iced Tea and the possibilities offered by healthy, tea-based beverages, the team will be available to meet at SIAL from 17-21 October in Paris, France.

MJF Beverage Partnership shared that Dilmah Craft Iced Tea has been recognised with a distinction in the Golden Innovations FMCG & Retail competition.

The awards distinguish the most ambitious and innovative products in the FMCG industry – those that inspire the market and set new directions. The winners were chosen by genuine consumers, giving the awards the credibility of real-world brand recognition.

Distributed in Poland by Gourmet Foods Polska, Dilmah Craft Iced Tea in Lychee Black Tea flavour was recognised in the ‘Tea-Based Drinks’ category, confirming that the quality, authenticity and unique flavour of Dilmah Iced Tea are the perfect recipe for market success.

The soft sweetness of the regal lychee fruit, with its aromatic and succulent nature, is delicious paired with fragrant, black Ceylon tea. Popular for its refreshing taste, the lychee flavour market is experiencing significant growth, driven by consumer trends and demand for exotic, floral, and sweet-tart profiles in premium, health-conscious, and functional beverage products.

Delicious poured over ice, blended into cocktails, or enjoyed on-the-go, Dilmah Craft Iced Tea is refreshing, chilled, natural and delicious, containing all the goodness of Ceylon tea. It is made using single-origin Ceylon Tea leaves, handpicked in the tea gardens of Sri Lanka, then brewed and perfected on-site to maintain freshness, flavour and antioxidants.