New season, new flavour, new non-carbonated way to refresh this spring
Raspberry Dragonfruit is Happy Thursday’s bold spin on the hottest flavours trending with 21+ Gen Z drinkers. Inspired by top-selling non-alcoholic refreshers, Raspberry Dragonfruit taps into a growing demand among new legal-aged drinkers who crave the flavours they know and love from their favourite fruity coffee-house beverages.
Dragonfruit-flavoured beverages have experienced a 111 % increase on menus over the past four years1, showcasing the growing popularity of this flavour. So get ready for a spring refresh because Happy Thursday’s Raspberry Dragonfruit is here, vibrantly coloured and packing a bold 4.4 % ABV in every sip. Bursting with tropical raspberry dragonfruit flavour, this refreshingly smooth spiked refresher is ready to be this season’s go-to sip!
The bubble-free trend isn’t going anywhere, driven by the shifting preferences of today’s new wave of drinkers. Many consumers say that carbonated drinks make them feel bloated, leading to discomfort, which is a main driver in the demand for smooth spiked refreshers over fizzy seltzers.
Since its 2024 launch, Happy Thursday has redefined non-carbonated spiked refreshers with bold, fruit-forward flavours made for any day of the week. Because with Happy Thursday, why wait for Friday?
Consumers 21+ can spring into Thursday with the new Raspberry Dragonfruit, available in the U.S. in 12-oz. packs, by visiting www.drinkhappythursday.com.
1Source: Datassential Menutrends 2024
REBBL®, the original organic and plant-powered functional beverage brand, unveiled its occasion-based packaging design. Available on shelves in the US, the new design is featured across the brand’s award-winning beverage portfolio, spanning six daily occasions with over sixteen varieties, all developed with the mantra of ‘Empower the People.’
Centered on empowerment, the redesign is a culmination of REBBL’s mission to create not only delicious and nourishing beverages but also to uplift the daily experiences of its valued consumers through a focus on intentional, purpose-driven moments. By connecting each drink with an occasion, the new packaging offers clear functional advantages and key ingredients, enabling customers to intuitively discern the best beverage that aligns with their preferences and desired experience at any time of day.
“We’ve formulated a REBBL drink for every occasion, so no matter what you’re up to — you’ll have delicious functional fuel to complement the journey,” said Andy Fathollahi, CEO of REBBL. “We remain steadfast in prioritising our customers, and we’ve made it easier than ever to select the perfect beverage to enhance their daily experiences through real-food alchemy and transparent, intuitive labels.”
From delicious functional protein beverages that offer clean nourishment as well as immune and gut support, there is a REBBL drink to enhance any occasion:
- PROTEIN: Packed with 16 g of plant-powered protein for a functional boost to fuel any time of day. Protein Dark Chocolate, Protein Vanilla, Protein Salted Caramel, Protein Strawberries and Creme, Protein Oatmeal Cookie, Protein Coconut Macaroon, Protein Hazelnut, Protein Peppermint Dark Chocolate, Protein Pumpkin Spiced Pie
- AWAKE: Blended with maca and caffeine to support energy and sustain stamina. Recommended for the morning and afternoons. Awake Maca Cold Brew
- BALANCE: Formulated with turmeric and maca to support overall wellness. Recommended to complement routines centered around recovery and cultivation at any time of day. Balance Maca Mocha, Balance Turmeric Golden Milk
- FOCUS: Crafted with matcha and L-theanine to deliver an added boost of mental acuity for moments of clarity. Focus Matcha Latte
- REVIVE: Created with adaptogenic Reishi mushroom to support immunity and the body’s ability to cope with stress. Recommended to complement routines centered around rejuvenation and revitalisation. Revive Reishi Chocolate
- WELLNESS: Functional juices with Aquamin™ calcified sea algae to support bone, gut, and joint health while offering refreshing hydration at any time of day.* Wellness Tropical Greens, Wellness Berry Roots
- REBBL’s redesigned packaging can be found on the brand’s 100 % rPET bottles in 12 oz. ready-to-drink varieties in natural food and grocery stores in the US.
- *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Citrus-based flavours are a top consumer taste preference and will be a driving force of market-leading innovation in the years ahead. The Flavorchem team developed an exclusive collection of six true-to-fruit citrus flavours inspired by their associated health halo, global appeal, and consumer demand for authenticity.
Fresh calamansi lime
The fruit itself is very sour, while the peel is sweet. Our calamansi lime type flavour has a familiar juicy lime profile with elements of tangerine and orange.
Fruity kumquat
Kumquat has a sweet, tangy taste that is reminiscent of a cross between an orange and grapefruit. Our kumquat type flavour has notes of orange and grapefruit with fruity and floral undertones.
Juicy blood orange
Blood orange has a complex flavour that’s reminiscent of navel oranges, but is more floral and tart. Our extract is sweet and juicy, fresh and pulpy, and has a fruity aroma similar to tangerine.
Sweet tangerine
Characterized by its coarse peel and tangy flesh, tangerines are typically sweeter and less tart than oranges. Our tangerine extract has a sweet and fresh aroma with a zesty and refreshing taste.
Yuzu citrus
Yuzu’s sophisticated flavour profile is often considered an exotic hybrid of the citrus family. Our yuzu type flavour has notes of grapefruit, lemon, and mandarin.
Zesty key lime
Valued for its characteristic flavour, Key limes are smaller, seedier, and have a stronger aroma than the Persian limes. Our key lime extract, reminiscent of fresh limes, features a sweet, juicy, tangy, and aldehydic top note.
Flavorchem’s citrus varietals can be optimised for any food or beverage application.
