With the outbreak of Covid-19, organizations are faced with travel restrictions and quarantine challenges, required to reduce direct contact between employees and service providers. To enable immediate GEA expert assistance for customers during the corona crisis without putting people’s lives at risk, GEA now offers a special remote support solution that is easy-to-set-up.
Easy and secure real-time video communication with GEA experts
GEA Remote Support is a service that provides real-time streaming with GEA experts. From their own location in production, customers can use a commercially available mobile device to connect and communicate in real-time with a GEA expert to resolve their issue. With just two elements, a mobile device and internet access, customers can initiate a session by receiving a short email or SMS containing a secure link, followed by a video conversation, with the option to share high-resolution imagery back and forth, send descriptions and instructions via the chat function or take and share notes during the conversation. All of this is possible without the customer having to install a new application.
Extended real-time communication via GEA Remote Eye Wear
The remote support solution is based on existing GEA Remote Eye Wear technology, offering customers further possibilities for machine maintenance. The specially designed glasses, which include an integrated high-resolution camera and reliable microphone, allows for hands-free remote support, offering several bidirectional functions. By projecting images onto the GEA Remote Eye Wear screen, repairs, process optimizations or inspections can be carried out immediately. GEA Remote Eye Wear is currently available as part of the GEA Service Level Agreement (SLA), however, customers will be able to purchase a stand-alone unit as part of a premium service package in the near future.
A digital platform aimed to inspire healthy breakfast habits became the winning concept when the students at Bergh’s School of Communication competed on how Arla Foods should reach out and engage young consumers through digital interactivity based on packaging as a platform. Among many strong contributions, Breakfast Stories stood out as an idea and design with potential to bring about true behavioral change. PackChallenge is arranged annually by Billerud Korsnäs and Bergh’s School of Communication in Stockholm, Sweden.
Through September and October, the students in the Communication Design Program at Bergh’s School of Communication in Stockholm have competed on ways for one of the world’s largest dairy producers, Arla Foods, to produce the best packaging solution to reach out and engage young consumers.
A total of ten groups presented their solutions and the winning concept, “Breakfast Stories”, considered the problem that 20-30 percent of teenager’s skip breakfast almost every day. The idea behind the concept is to use Arlas’s different product packages and through a QR code give teens and parents access to a digital platform where they can share stories and facts about healthy breakfast habits. The team behind the winning concept consists of Daniela Röstlund and Sukena Tran.
The jury, consisting of among others Jon Haag Director Consumer Insights at BillerudKorsnäs and Maria Tornell Director Innovation at Arla Foods, assessed the contributions according to idea height/originality, relevance, feasibility and finish. The motivation behind the winning contribution reads: A societal problem that is too little talked about. The insights have guided the concept development through digital, campaigns, product range, design originality and target group focus. Therefore, this is the strongest concept according to this year’s brief. It is useful for many product groups within Arla, it is based on a community that is truly digital and it connects to packaging and the situation of use just as Arla wanted. What we see in this concept is the beginning of a long-term work where community problems can be solved with product, packaging and brand.
“Packaging can contribute so much more to a sustainable development than just being made of a more or less sustainable material. Packaging could interact with consumers and have a more direct impact on consumer behavior. The students at Berghs have worked hard and presented concepts with a high creative level and consumer insight. We are impressed,” comments Jon Haag.
“The winning team has shown a great understanding of the Arla brand, our market position and at the same time pinpointed a important societal issue. However, there was tough competition with lots of amazing contributions. PackChallenge has given us lots of valuable input to our own product development and I’m sure we will continue with several of the ideas,” says Maria Tornell.
“At Bergh’s, we often work in conjunction with business and brand owners, which is a natural part of our education. Action Based Learning gives the students real challenges and becomes the best way to train their professional role. The long standing cooperation with BillerudKorsnäs is one of our most successful projects during the academic year,” says Pål Pettersson, Program Director Communication Design at Bergh’s School of Communication.