The leading global trade fair Anuga broke all previous records with its 2025 edition: Over 8,000 exhibitors from 110 countries exhibited in Cologne (Germany) from 4 to 8 October – more than ever before. More than 145,000 trade visitors from over 190 nations took advantage of the opportunity to discover innovations, experience trends and establish international business contacts. The trade audience was especially strongly represented from Great Britain, Italy, the Netherlands and Spain. Outside Europe, Brazil, China, Japan, Canada and the USA were among the top nations. With a 94 percent share of foreign exhibitors and 80 percent share of visitors from abroad and with its ten trade shows, Anuga impressively reinforced their position as the undisputed global platform for the F&B industry. The visits of Alois Rainer, the German Minister of Agriculture, Food and Regional Identity, and Miryung Song, Minister of Agriculture, Food and Rural Affairs from the Republic of Korea as well as many international delegations also underlined the high level of political interest in the trade fair.

“Anuga impressively demonstrates the central role it plays for the international food industry: It is a showcase for the success of an entire sector and a key driver of billions in sales. The global food industry is one of the most important growth drivers worldwide. This strength becomes tangible at Anuga, it underscores the innovative power and international significance of the sector,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Björn Fromm, President of the German Association of the Retail Grocery Trade (BVLH), added: “Anuga has once again presented itself as the leading global trade fair for food and beverages. Particularly in today’s era of protectionism and global tension, the trade fair has set a strong signal for international dialogue and trade.”

Partner country Korea: “Flavor Meets trends”

The appearance of the partner country Korea was a special highlight of this year’s trade fair. Around 100 exhibitors presented the culinary diversity and innovative strength of the country – from fermented classics like kimchi and gochujang, through to modern food tech solutions. Guided Tours, tastings and cultural brought Korea’s cuisine to life for the trade audience.

“This year’s Anuga brought K-food and global food trends together. The result was numerous successful meetings between important buyers and the establishment of new business partnerships. This demonstrates once again why Anuga is the central platform for the global food trade,” emphasised Bong Jun Yoo, Director of the Korea Food Industry Association (KFIA).

Trends, talks and tastings: An event programme with added value

Anuga successfully brought politics, business, research and the industry together – which was particularly visible on the new Anuga HORIZON Stage International experts such as Edwin Bark (Redefine Meat), Hector Freitas (LIVEKINDLY Collective) and Dr. Giuseppe Scionti (Novameat) provided insights into alternative proteins, sustainability, food tech and vertical farming. Supported by partners such as BALPro, ProVeg, Vegconomist, DLG, Lidl and REWE, the dialogue between politics and business was promoted in a targeted manner. The new trade show Anuga Alternatives celebrated a successful premiere in the immediate vicinity.

The Anuga Trend Zone was a further highlight. Together with the knowledge partners, Innova Market Insights and Euromonitor International, the Stage provided in-depth analyses on global food & drink trends, sustainability, plant-based food as well as on health & wellness.

The Anuga Organic on Stage focused on organic, plant-based food and sustainability. Among others, the highlights included the Organic Trade Academy’s market discussion with the Minister for Agriculture, Alois Rainer, who talked about the EU Goals “30% organic space by 2030”, as well as discussions on new regulations for genetic engineering and non-GMO products. Further topics encompassed the future of plant-based food, sustainability strategies and innovative product developments.

High quality of the visitors

The exhibitors particularly praised the high quality of the trade visitors including many decision-makers. Almost all of the top 20 companies from the German food retail sector were present – including Aldi Nord and Süd, the Edeka Group, Lidl, Metro AG and the Rewe Group. Over the course of the trade fair, Anuga achieved double-digit growth in the number of trade visitors from Germany.

Representatives from Aeon Co, Ahold Delhaize, Amazon, Auchan, Carrefour, Costco Wholesale Corporation, Intermarché, JD.com, Lotte Shopping, Tesco, Walmart and the Woolworths Group came from abroad.

#weareAnuga: The brand is growing worldwide

Anuga’s strength not only lies in Cologne, but also in its global network. With satellite events in Milan, Brazil, China, India, Japan and Thailand, as well as the latest newcomer, Anuga Select Ibérica in Madrid, the brand is growing continually. Today, the Anuga portfolio comprises ten international formats.

The brand’s global presence is also evident on social media: Under the hashtag #weareAnuga the community networks beyond country borders and shares inspiration from all Continents. Anuga 2025 achieved a total reach of over 3 million and thus 25 percent more than at the last edition in the year 2023.

Anuga in figures:

8,015 companies from 110 countries took part in Anuga 2025 on exhibition space covering 300,000 m². The share of foreign exhibitors was 94 percent. More than 145,000 trade visitors (plus 3.6 percent) from over 190 countries attended Anuga 2025, the foreign share was 80 percent.

The next Anuga will take place from 9 to 13 October 2027.

International, inspiring and above all personal – that was the 36th edition of Anuga which was staged from 09.-13.10.2021 in Cologne. With over 70,000 visitors from 169 countries and more than 4,600 exhibitors from 98 nations, the leading global trade fair for food and beverages once again demonstrated that trade fairs of these dimensions are possible again. “We are delighted with this result. It underlines the global significance of Anuga and the trust that is placed in us as a trade fair organisation. Furthermore, it also shows that Germany as a trade fair location continues to hold a leading and attractive position in terms of the global competition,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse. “Also the hybrid approach worked very well and proved very popular. In the scope of Anuga @home, we were able to offer above all those people, who were not able to travel to the trade fair, a good opportunity to inform themselves about specialised themes and engage in intensive networking,” Böse added.

Anuga also set a benchmark in terms of its level of internationality in these post- Corona times: 97 percent of the exhibitors came from abroad. At 76 percent, the degree of internationality of the visitors remained at a constant level (2019: 75 percent). “People from 169 nations – that is a strong signal and shows at the same time how much the international food industry needs trade fairs to do business again. Our exhibitors, who reported about outstanding customer dialogues and the high quality of the trade visitors, also recognised this fact. The discussions with the buyers also confirmed how highly they estimate the time for intense, personal dialogues with their customers. Anuga 2021 simply made the international world of food personal again. And this euphoria and spirit of optimism was noticeable all over the trade fair,” emphasised Oliver Frese, Chief Operating Officer of Koelnmesse GmbH.

Top buyers on board

Above all the quality and preparation of the buyers as well as the serious interest in generating business again convinced the exhibitors. Countless buyers with high decision-making competence from the trade and food service, including the relevant top buyers of important chain stores attended the trade fair in Cologne. An initial evaluation of the visitor survey shows that over 70 percent of the respondents use Anuga to groom existing and build up new business relationships.

Hybrid in future

As a hybrid event, Anuga also offered a digital platform for the exhibitors, visitors and media representatives: Anuga @home. In addition to intensive networking, above all the digitally streamed event and congress programme comprising of a variety of lectures, discussions and presentations by renowned trade experts and companies of the food industry met with great interest. In total, 353 formats with more than 6,380 broadcasting minutes were streamed over the three days of the trade fair. Particularly the live streams of the two conferences, the Newtrition X and the New Food Conference, were very popular. The presentations and the networking offers of Anuga @home will also be available on-demand after the trade fair.

Anuga in figures:
4,643 companies from 98 countries took part in Anuga 2021 on exhibition space covering 244,400 m². These included 400 exhibitors from Germany and 4,243 exhibitors from abroad. The share of foreign exhibitors was 92 percent. More than 70,000 trade visitors from 169 countries attended Anuga 2021, the foreign share was 76 percent.

The next Anuga will take place from 07.-11.10.2023.

Export and innovations are the growth drivers of the worldwide food industry

The 34th Anuga was the best trade fair in a long time for many of the exhibitors. More than 7,400 companies from 107 countries, a new record, presented products from all over the world and all categories over the course of five days. Around 165,000 trade visitors from 198 countries took advantage of this unique offer for sourcing, information and ordering at top level. In addition to the high level of internationality, which characterised the picture of the trade fair on all days, the quality of the visitors was once again outstanding. For example, Executive Directors and top buyers from leading global trading companies were registered. The out-of-home market was also represented by international teams in Cologne as well as decision-makers from the major online trading companies.

They were all there: The registration data of Anuga shows that the entire trade was present in Cologne, both from Germany and abroad. They included Aeon, Ahold, AlbertHeijn, Aldi, Auchan, Carrefour, Coop, Costco, dm, Edeka, Globus, Hofer, Jumbo, Kroger, Metro, Migros, Müller, Norma, Rewe, Rossmann, Sainsbury, Sams Club, Schwarz Group, Sobeys, Spar, Target, Tesco and Walmart. Amazon and JD.com were present from the online trade. Furthermore, buyers from numerous specialised online platforms were also among the visitors of Anuga. Important importers and international wholesalers also travelled to Cologne to attend the trade fair.

Important buyer groups from the out-of-home market (food service, communal catering, system gastronomy companies) were also welcomed at Anuga, among others Autobahn Tank & Rast GmbH, CHEFS CULINAR, Gourmet International, Ikea, LSG (Supply Chain Sarl), Sysco (USA), SPCgroup (Korea), Transgourmet and YORMA’S AG.

Furthermore, it became evident again at Anuga that the trade fair is an indispensable sourcing platform: Many exhibitors were able to address their customers from the processing industry directly and conclude important contract transactions.

The share of foreign participants was high both among the exhibitors (90 % foreign exhibitors) as well as among the visitors. The foreign share of visitors increased up to 75 percent (2015: 68 percent). As usual the attendance from the EU countries and Switzerland was high. An increase in the number of visitors was particularly recorded from Italy, Spain, France and the Netherlands. More visitors also attended from the USA and Canada. The attendance from China, Japan and the partner country, India, was also very good. More visitors were counted from South Ameria too, especially from Brazil, Peru and Uruguay. There was also an increase in the number of visitors from the Near East and states of North Africa, i.e. from Iran, the United Arab Emirates, Morocco and Tunisia. More people visited Anuga from South Africa as well this year.

The export-oriented food industry was thus able to reach an international and first-class trade audience at Anuga. The innovations, which as always were a key focus of Anuga, contributed towards providing the industry with new impulses and ideas. These trend themes included food and beverages that are rich in protein, new products on the theme “superfoods” and numerous new ready-to-go/ready-to-eat ideas. Sustainable concepts as well as organic products were still high in demand, vegetarian and vegan themes were also a major focus. Alternative sources of protein like insects were a theme of intense discussion among the media.

The next Anuga will take place from 5 to 9 October 2019.