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ADM, a global leader in sustainable agriculture supply chains, is advancing its commitment to fostering sustainable farming practices and enhancing community resilience through a strategic partnership with Swayam Shikshan Prayog (SSP), a non-governmental organisation dedicated to empowering women in low-income, climate-threatened communities. The core of this collaboration is SSP’s innovative Women-led Climate Resilient Farming (WCRF) model—an empowering force that enables women to act as influential change agents, driving the adoption of food-secure practices on their farms.

Funded by ADM, the project kicked off last December and is scheduled to run for a year, supporting some 1,500 women farmers across 30 villages in Maharashtra district. In the face of climate change in India, where erratic weather conditions have wiped out crops across an area of 9.4 million hectares in Maharashtra1, small farmers in the region, especially women, face struggles, including crop failures and limited resources. Yet even among adversity, women’s roles in agriculture remain crucial and transformative.

“While the WCRF model is centred on Marathwada in the Indian state of Maharashtra, we recognise the broader challenges across India and have incorporated our philosophy and practises into various corporate social responsibility programmes since 2019,” said Amrendra Mishra, Country Manager of India and Managing Director of Oilseeds at ADM. “Recognising the profound impact of climate change on the livelihoods of small and marginal farming households in the region, ADM is committed to driving positive change and resilience. Through comprehensive training and the promotion of economic and social resilience, we aspire to contribute to the enduring sustainability of women and their households. Our efforts focus on improving productivity, increasing income, enhancing family health and nutrition, and building resilience for a more robust and secure agrarian community.”

Through the WCRF model, ADM aims to equip women farmers with the necessary tools and knowledge for climate-resilient farming practices. The project not only addresses environmental concerns but also empowers communities from within, paving the way toward a sustainable and food-secure future for all involved. The WCRF model centers around four key components: empowerment, food security,
livelihoods, and natural resources.

To implement this model effectively, SSP has established a supportive network that involves collaboration with the government, agro-tech partners, training partners, and knowledge and resource partners. On the ground, Krishi Samvad Sahayak (KSS), an agriculture conversation facilitator, plays a pivotal role, serving as a bridge between the model’s network and women farmers by disseminating the model, ensuring constant communication, and providing support for the women farmers involved.

“SSP has been working closely with ADM for the past two years, and together we have embarked on meaningful initiatives that brought positive results,” said Mr. Upmanyu Patil, Director of Programs at SSP. “In our first year, we built 100 farm ponds in Dharashiv District and developed water conservation plans for 100 villages. In the current year, we are dedicated to promoting climate-smart agriculture reaching out to 30 villages and 1,500 farmers in the Marathwada region. Leveraging ADM’s ability to implement and scale as an industry leader, we believe that the potential for collaboration is vast. Collectively, we can support market linkages, ensure access to government schemes, and advance water-efficient irrigation practices and crops, supporting and empowering local female farmers to become change- makers in agriculture.”

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Building upon the successful partnership established in 2022 (with the aim to produce the first heat exchanger made with fossil-free steel) Alfa Laval will now incorporate SSAB’s unique fossil carbon emission free and recycled steel (SSAB Zero™), into its heat exchangers. This represents an important milestone towards achieving a global carbon neutral supply chain.

Key highlights:

  • Tackling global carbon emissions: Steel production accounts for 7 percent of the world’s carbon emissions, making it a critical industry in the fight against climate change. The collaboration between Alfa Laval and SSAB aims to address this challenge, with emissions being predominantly generated from a limited number of locations.
  • Reducing carbon footprint: By integrating SSAB’s fossil carbon emission free, recycled steel, produced through renewable-based processes, into Alfa Laval’s heat exchangers, the collaboration takes an important step towards achieving a global carbon neutral supply chain.
  • Double impact on global emissions: Initially more than 100 heat exchangers will be delivered this year – and significantly more the coming years. These heat exchangers will be deployed to improve energy efficiency in numerous areas such as HVAC, marine, process and food industries.

“Alfa Laval’s commitment to sustainability is further strengthened through our collaboration with SSAB,” says Thomas Møller, President of the Energy Division at Alfa Laval. “By incorporating their recycled steel in our heat exchangers, we are not only reducing our own carbon footprint but also driving the entire value chain towards a cleaner and more sustainable future.”

”SSAB is really accelerating the roll-out of zero-emission steel with our newest product SSAB Zero,” says Thomas Hörnfeldt, Head of Sustainable Business at SSAB. “We are now expanding our partnership with Alfa Laval to include SSAB Zero, and can look forward to visible results already this year. This is great news, and also allows us to help mitigate climate change even faster.”

New products in the health and wellness space will be released this year as part of the collaboration

Smart Cups, the sustainability-driven technology company with a mission to provide a mindful path forward for the beverage industry and beyond, announced their multi-year deal with IFF, an industry leader in food, beverage, scent, health and biosciences. Smart Cups will further expand the foundational platform of its Smart Cups TechnologyTM, which is anchored on the printing platform developed through IFF’s acquisition of The Additive Advantage in 2019. The collaboration, led and managed through IFF’s Integrated Solutions group, will enable the creation of several lines of innovative and sustainable consumer products, beginning in the health and wellness space.

“We’re excited to combine IFF’s expansive ingredient portfolio with Smart Cups Technology and Smart Cups’ manufacturing capability under IFF’s new Integrated Solutions group,” said Auroni Majumdar, VP Strategy and Business Development, Integrated Solutions.

“Smart Cups is continually innovating new products, which is why we are excited to collaborate with IFF to access their unparalleled and expansive portfolio of ingredients, which will be used to enhance existing product lines and incorporated into the development process for new products,” said Chris Kanik, Founder and CEO of Smart Cups. “By working with IFF, our applications have the ability to help each company reach their eco-forward goals. Smart Cups Technology allows for a true revolutionary new standard of environmentally conscious products that will usher in a brighter and more sustainable future for everyone.”

In addition to incorporating IFF ingredients into the development process for new products, Smart Cups will also utilise IFF ingredients to enhance their current product line of energy drinks and caffeine-free Refreshers, which are produced by Smart Cups Technology a patented delivery system based on proprietary printing technology which allows the printing of ingredients on any surface. The technology allows Smart Cups to print drink ingredients onto the inside of cups and containers, eliminating the need to ship liquids. The inherent waterless nature of Smart Cups Technology significantly reduces the resources needed to transport products from the manufacturer to the consumer, which can offer a significant reduction of carbon footprint across a multitude of industries.

“IFF has always been at the forefront of innovative technology. By gaining exclusive access to Smart Cups’ manufacturing technology and this collaboration, we will focus on the development of new innovative print products that will help lead the future of sustainability, manufacturing, and enable new product formats for consumer packaged goods,” said Dr. Gregory Yep, Executive Vice President, Chief Global Scientific & Sustainability Officer at IFF. “This collaboration highlights our continuing R&D tech expansion as well as our commitment to sustainability.”

Currently, the collaboration is focused on products within the health and wellness industry. The products, which are currently in development, are expected to be released in 2022.

About Smart Cups
Smart Cups is a sustainability-driven technology company with a mission to provide a mindful path forward for the beverage industry and beyond. Having created the world’s first printed beverage, an energy drink, Smart Cups eliminates the need to bottle and ship liquids, which, in turn, significantly reduces our carbon footprint. With the unique ability to print ingredients on any type of surface, Smart Cups’ technology can be easily implemented across a myriad of industries—offering an eco-forward approach. Founded by Chris Kanik, the Southern California-based company is revolutionizing the beverage industry by disrupting the way products are manufactured, packaged, shipped and consumed. Smart Cups aims to give every customer the tools they need to drink healthier, happier, eco-friendly and more conveniently, as well as bringing better beverages to their customers through their revolutionary technology. Most recently, Smart Cups was honored by TIME Magazine, receiving high recognition for their proprietary technology with a Special Mention in TIME’s 2021 Best Inventions.