Simply Spiked Lemonade, Molson Coors Beverage Company’s latest collab with The Coca-Cola Company, is set to hit shelves in the U.S. this June.

The flavoured malt beverage segment is growing, up 11 % in dollar sales between 2020 and 2021, according to IRI. Moreover, the lemonade-flavour subsegment is exploding, up 49 % since 2018, with more than USD 254 million in dollar sales, according to IRI.

Known for its real, high-quality juices and variety of flavours, Simply Lemonade is the nation’s best-selling refrigerated lemonade. It is found in half of American households and already is routinely used by consumers to make cocktails. Simply Spiked Lemonade products check in at 5 % alcohol by volume and are made with real fruit juice.

It will launch in variety packs of 12-ounce slim cans featuring four flavours: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Select flavours also will be available in stand-alone 24-ounce cans.

Simply Spiked Lemonade is the latest collaboration between Molson Coors and The Coca-Cola Company, which also combined to turn Topo Chico Hard Seltzer into a top-4 hard seltzer in the U.S. market. Topo Chico Hard Seltzer went national earlier this year, and the brand recently launched Topo Chico Ranch Water Hard Seltzer and Topo Chico Margarita Hard Seltzer.

Koia announces Thomas DeLauer, world-renowned ketogenic lifestyle expert, will collaborate with Koia on product development for the keto lifestyle and today, introduces the new limited-edition Koia Keto Raspberry Lava Cake. DeLauer, who has been an avid fan and supporter of Koia’s Keto line, will collaborate with the brand on new plant-based keto innovations and nutrition education.

This plant-forward keto innovation challenges critical believe around the keto lifestyle, showcasing that one can, in fact, reach ketosis healthfully while leading a partial or fully plant-based diet. Koia, being one of the only nutrition shakes on the market to deliver all the 9 essential amino acids needed to replace animal-based protein, provides an ideal solution for those looking to include more plant-based options into their keto regimen. This launch, and investment in the keto space, is a testament to the brand’s continued commitment and mission of making the plant-based lifestyle more accessible for everyone.

When working together on this product, Koia and DeLauer wanted something that tasted indulgent and comforting, so they selected Koia Keto Raspberry Lava Cake as the signature flavour, inspired by DeLauer’s favourite keto-friendly dessert that his wife makes – Chocolate Lava Cake with a raspberry sauce. Raspberries are one of DeLauer’s go-to keto friendly fruits and a key ingredient in his wife’s recipe. The raspberry tartness balances the richness of the chocolate for a delicious flavour that Koia and DeLauer worked closely to capture in this product, with DeLauer tasting many formulations until they landed on the perfect taste.

“Everything we do at Koia is about health, function and taste, so collaborating with Thomas DeLauer is a natural alignment with our brand,” says Chris Hunter, Co-founder and CEO of Koia. “He keeps up with all the latest research in the keto space and really understands ingredients and their functionality. Plus, the fact that the Raspberry Lava Cake is based on his favourite dessert that his wife makes at home, gives the product extra heart.”

Raspberry Lava Cake delivers ideal macro ratios with two high-performing, functional ingredients: macadamia nut milk and pumpkin seed protein. Macadamia nut milk is known to provide a significant amount of palmitoleic acid and is an ideal fat-to-protein ratio (2:1) for enhanced keto support. Pumpkin seed protein is a healthy clean protein source high in zinc, which can support the keto process and recovery. Raspberry Lava Cake contains 3 g net carbs, 8 g C8 MCT oil, 10 g protein, and 0 g added sugar per bottle, the ideal nutrition profile to accelerate ketosis.

Koia’s 100 % plant-based Keto shake line also includes other dessert-inspired flavours like Chocolate Brownie, Caramel Crème, Cookies ‘N Cream and Cake Batter. Consumers can purchase Koia Keto Raspberry Lava Cake, priced at USD 3.99 per bottle, for a limited time at drinkkoia.com.