Offshoot Brands, a visionary entity fostering plant-forward brands like Love Beets, Genuine Coconut, and Veggie Confetti, and Canadian-based LOOP Mission, a formidable force against food waste and producer of cold-pressed juices, announce their exclusive partnership into the US market, blending sustainable, innovative beverage options with a powerful environmental ethos.

On an endeavor to reduce food waste and champion sustainability through innovative product lines, Offshoot Brands welcomes LOOP Mission to its portfolio, where it will lead sales and marketing initiatives for the beverage brand across the expansive US market. This collaboration ensures the amplification of LOOP’s mission to valorise rejected food, while simultaneously aligning with Offshoot’s ambition to bring more sustainable options to the retail landscape for consumers.

LOOP Mission operates with a distinctive and sustainable business model, partnering with major food industry entities to utilise perfectly edible products, which, due to aesthetic imperfections or shelf-life limitations, are discarded before reaching consumers.

Select LOOP Mission products will now be available for US retailers, expanding the avenues through which consumers can access sustainable, high-quality beverage options.

LOOP Mission will harmoniously integrate into Offshoot Brands’ portfolio, embracing and extending the brand’s existing values and commitments to sustainability. Offshoot Brands, which is actively working with farms to attain certified regenerative status and employs whole crop utilisation to mitigate food waste, sees LOOP Mission as an embodiment and extension of these practices.

This partnership is a stride toward further amplifying Offshoot’s existing sustainability initiatives, with prospects to potentially intertwine resources and minimise waste across all brand lines.

Kayco Beyond announces the debut of Wonder Lemon™, a first-of-its-kind, 100 % organic cold-pressed juice with zero added sugar. Wonder Lemon will have its first debut at Natural Products Expo West 2022 in Anaheim, California, US. With the demand for organic juices on the rise, Wonder Lemon offers the bonus of fresh and delicious citrus flavour, along with the health and wellness benefits of lemon.

Kayco is a family-owned business with humble beginnings in Upstate New York. Starting only with bottles of the now-iconic Kedem Grape Juice in 1948, Kayco worked diligently to create high-quality, affordable products that meet the most rigorous kosher standards. Now producing thousands of products, distributed in over 30 countries around the world, Kayco remains committed to the standards that defined the company nearly 75 years ago and originally made it one of the most recognized and adored brands in the specialty food business.

Wonder Lemon is the latest product to be released under Kayco’s traditionally high standards. Wonder Lemon is crafted with a blend of 100 % cold-pressed fruits and vegetables with zero added sugar and a delightful reduction of the acidity of the citrus. Cold-pressed juice, as opposed to other forms of fruit juices, is made with a hydraulic press, which allows for maximum extraction of the fruit or vegetable’s juices and nutrients. Especially in the wake of the COVID-19 pandemic, consumers have been growingly conscious of health and wellness, often seeking out food and drinks to help boost the immune system. As such, cold-pressed juices have gained a lot of popularity as a healthy and guilt-free treat. Lemon juice is an especially great choice for health-conscious consumers, as lemons are rich in vitamins A and C, as well as calcium, potassium, and beta-carotene, making them helpful for immunity, fatigue, and mood. Wonder Lemon is a delicious and refreshing way for consumers to get all of these health benefits.

Wonder Lemon is available in three refreshing and delightful flavours: Lemon Ginger, Lemon Mint, and Lemon Basil Jalapeño. Each of the lemon blend flavours are made with only five to six ingredients, with less than 110 calories per bottle and made up of 100 % natural fruits and vegetables. With the pairing of tart lemons with other dynamic flavours, Wonder Lemon juices are sweet and thirst-quenching, and customers can feel confident in knowing that they contain no added sugar, artificial flavours, preservatives, additives, or artificial colouring. Wonder Lemon is great for children and adults alike and can even be great for mixing with other beverages for some extra flavour and nutrients.

The new range of organic cold-pressed juice shots from Irish company Just Juice It were created to satisfy the growing desire for plant-based, vegan, healthy functional foods.

The 3 line organic range includes the ever-popular wheatgrass juice and 2 more specialist health shots; a broccoli shot made from 4 day old sprouted broccoli juice and thirdly, a beetroot shot with added broccoli.

The wheatgrass shot is popular because of its chlorophyll content. The broccoli shot is a great source of sulforaphane that boosts anti-oxidants amongst its many other benefits. The beetroot shot has been created with athletes and sports people in mind who have long recognised the advantages of beetroot juice as a performance enhancer. The range will be a valuable addition to the health and wellness market.

Just Juice It ensures that the juice shots are as nature intended by avoiding heat in the preservation process and using high pressure to ensure the juice stays as fresh as the day it was pressed.

Barry Mylett, Managing Director of Just Juice It, comments: ‘We’re really excited to be leading the way in the juice market and delivering juice shots that tick all the boxes; organic, vegan, ultra-healthy with fully recyclable packaging. I love the branding which I helps to show customers that our range is completely natural.”

• Britvic acquires Plenish, plant-based drinks business
• Portfolio comprises plant-based milks, cold-pressed juices and functional shots
• The transaction strengthens Britvic’s offer in the high-growth plant-based milks and organic juice categories

Britvic announces the acquisition of Plenish, the plant-based milks, cold-pressed juices and shots company, and one of the most exciting brands in its category in Great Britain. Plenish joins Britvic’s portfolio of market-leading brands and strengthens the Group’s offering in the fast-growing plant-based segment.

Founded in 2012, Plenish offers a range of plant-based milks and plant-powered juice drinks all made from the highest quality, organic and sustainably sourced ingredients. The products are carried by major national grocery retailers. Plenish’s sales are further boosted by highly effective marketing and a sophisticated direct-to-consumer sales offer.

Kara Rosen set up Plenish in 2012 after looking for alternative solutions to deal with a recurring health issue. A native New Yorker, Kara moved to the UK and soon realised that there were no cold-pressed juices in the British market free of sugar. Kara decided to make her own juices and nut milks using mainly green vegetables from organic origin. Since then, Plenish has become one of the fastest growing plant-based milks brand in the UK, while its juice-led direct-to-consumer business continues to grow at over 100+ % pa. The transaction is closely aligned with Britvic’s strategy of building a portfolio of soft-drinks brands for every consumer occasion and its focus on accessing new spaces in the soft drinks category. Britvic has a long track record of successfully leveraging its scale and capabilities to grow its brands, and it will draw on this experience to fulfil the full potential of Plenish.

Britvic recognises the opportunity presented by the fast-growing plant-based drinks segment, with plant-based milks set to achieve retail sales values of over £500m by 2024. The non-soya plant-based milks market has grown more than tenfold over the past decade and it is fast becoming a mainstream category, with consumers favouring healthier, plant-based products over dairy.

The transaction also serves to strengthen Britvic’s Healthier People, Healthier Planet sustainability agenda. The Group is committed to ensuring its products help consumers enjoy life’s everyday moments, as part of a healthy, balanced lifestyle. Healthy nutrition is at the core of Plenish’s brand with a range of products containing the highest quality natural ingredients with low calories, that are certified organic by the Soil Association. As an accredited B-Corporation and a certified carbon negative business, Plenish’s approach to environment will contribute positively to Britvic’s Healthier Planet commitments.

New beverage joins the company’s suite of juices and smoothies that support a healthy immune system now in larger multi-serve size

Continuing to innovate and deliver products that meet the fast-changing needs of today’s consumer, Bolthouse Farms is adding to its suite of juices and smoothies that help support a healthy immune system with its new Superfood Immunity Boost. The new blend, an excellent source of Vitamin C, D and Zinc, was crafted with elderberry, cranberry and echinacea, delivering an unmatched combination of flavor and nutrition and will be available on retail store shelves in late-October this year. With consumers making more mindful choices at the shelf, Bolthouse Farms has met the demand for more functional, immunity-supporting products as wellness routines are maintained at home.

“Consumers’ needs are changing quickly, and we heard from our customers that the demand for products that help promote wellness, that taste great and are available at a good value is growing at a fast pace,” said Bolthouse Farms Chief Customer Officer Phil Kooy. “We quickly developed the new Superfood Immunity Boost juice and added multi-serve sizes of our other immunity-boosting juices and smoothies, providing the value and function consumers are looking for.”

Today’s consumer is looking for products to address overall personal wellness – maintaining a healthy immune system remains top-of-mind with cold and flu season just around the corner. While the Superfood Immunity Boost fruit juice blend is available in only the larger 52-ounce multi-serve bottle, Bolthouse Farms has selected five of its most nutrient-dense beverages to offer in this format as well as its single-serve 15.2-ounce bottles, including:

• C-Boost – with 600 % daily value of Vitamin C per serving, this blend with pear, mango and Acerola cherries may help support a healthy immune system.
• Green Goodness – a combination of ingredients, like apple, mango, kiwi and spinach, are perfectly blended for a smoothie with great taste and a good source of antixoxidants, vitamin A and vitamin B₁₂.
• Multi-V Goodness – flavor from cherries, strawberries, cranberries and pomegranates combine to deliver 6 grams of fiber and 100 % daily value of 13 essential vitamins including A, C and E per serving.
• 100 % Pomegranate – pomegranates are one of the best known superfruits and the ruby red seeds give this juice a unique sweet/tart flavor.
• Carrot Ginger Turmeric – a twist on traditional carrot juice with ginger and turmeric for a flavorful beverage that is not only an excellent source of antioxidant vitamin A, but also supports an anti-inflammatory diet¹.

These new size offerings and the new fruit juice blend are another step in the company’s journey toward its long-term vision Plants Powering People^™, and follows the launch of Bolthouse Farms plant-based Protein Keto^™ beverages and plant-based Refrigerated Dressings last month. Expect more product innovations to be announced in coming months, including products that support a healthier lifestyle, with great taste, good value and which meet consumers’ rapidly changing needs.

¹Contains turmeric, which has anti-inflammatory properties.

About Bolthouse Farms

For more than a century, Bolthouse Farms has been known as the innovation leader in growing and distributing carrots and high-quality, innovative branded products. Employing more than 2,200 people and headquartered in Bakersfield in California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. Guided by its vision – Plants Powering People – the Company produces and sells super-premium juices, smoothies, café beverages, protein shakes, functional beverages and premium refrigerated dressings, all under the Bolthouse Farms^® brand name.

Caribé Juice, a minority-owned business, has acquired WTRMLN WTR, a female-founded company with a mission-forward brand and product portfolio. Caribé Juice is committed to continuing to advance the Drink Clean mission of WTRMLN WTR.

WTRMLN WTR and Caribé Juice have been running parallel paths in the cold-pressed juice world since 2013 and are aligned in the drive to provide clean healthy beverages to people who would not otherwise have access. Like WTRMLN WTR, The Story of Caribé Juice began when founder Luis Solis noticed juice offerings in the United States did not match the quality he was accustomed to drinking while growing up in the Dominican Republic, where natural, fresh tasting, nutrient packed juices are a cultural staple. Solis created the Caribé Juice portfolio made from fruits and vegetables sourced from the Caribbean. Shortly after creating the brand, Solis expanded his company offerings by building a vertically integrated farming and manufacturing supply chain in his home of the Dominican Republic and a company committed to helping small local farmers. Like WTRMLN WTR, whose commitment is about “creating better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness.” The acquisition by Caribé Juice is doubling down on this commitment, getting closer to the source and connecting to the company’s core values.

Both WTRMLN WTR and Caribé Juice abide by a credo where social responsibility leads and they both have a mission to give back. WTRMLN WTR was founded in 2013 on a mission to do good, upcycle wasted watermelons, and educate about the importance of clean food. This mission is the heart of what recruited superstars like Beyonce Knowles Carter, Chris Paul, Kevin Durant, Michael Strahan, Tony Robbins and more to the company investor roster. WTRMLN WTR has done giveback programs with Product(RED), The Whole Planet Foundation, FoodCorps USA and many more. A sentence from the Caribé company website reads, “WE ARE ABOUT PEOPLE; WE ARE ABOUT MAKING A DIFFERENCE AND GIVING BACK IN EVERY WAY WE CAN.” Solis and the Caribé Juice team are committed to maintaining this meaningful commitment.

Both founders, Solis and Levy, have a passion for doing good and believe that business can make a difference in the world. “One of the best aspects of Caribé Juice is that with each purchase, you can be a part of supporting small local farmers in developing communities while making healthy and budget-conscious choices for you and your family,” said Luis Solis. “We are very excited for Caribé to be the steward of the WTRMLN WTR brand. This means taking our farm-to-bottle supply chain closer to the source, keeping our quality super high, and therefore further delivering on our promise to provide clean healthy beverages to people of all walks of life,” said founder Jody Levy of the Caribé Juice acquisition.

Cold-pressed juice leader Evolution Fresh announced the launch of new Organic Celery Glow, the first available celery juice hitting store shelves at select grocery and natural retailers beginning in April in the U.S.A. Consumer interest in plant-based hydration is on the rise, with the USD 54 M category growing 28 % in 2018^*, and Evolution Fresh is making it easier than ever to enjoy

“We are excited to introduce Evolution Fresh Organic Celery Glow nationwide and offer consumers a convenient celery juice without the fuss of juicing at home,” said Michelle Chin, vice president, marketing and category, Evolution Fresh. “Evolution Fresh Organic Celery Glow is a delicious, functional, ready-to-drink beverage that offers an easy way to get more nutrients from green vegetables as part of your daily diet.”

Evolution Fresh Organic Celery Glow

New Evolution Fresh Organic Celery Glow features revitalizing, cold-pressed celery juice that is brightened with a twist of lemon and contains 2 grams of naturally occurring sugar per 8 fluid ounce serving. The beverage is a good source of potassium and certified USDA Organic, non-GMO, gluten-free, and Kosher and is available for the suggested retail price of USD 4.99 (per 15.2 fluid ounce bottle).

^* IRI/Spins Plant Water Category L52 Wks ending 1/27/19

Global Cold Pressed Juice Market is estimated to grow at a substantial CAGR in the forecast period as the scope, product types, and its applications are increasing across the globe. Cold-pressed juice implies usage of a hydraulic press to extract juice from vegetables and fruit, different from further procedures such as single auger or centrifugal.

The factors that propel the growth of the Cold Pressed Juice Market include growing number of diabetic patients, fatness problems, growing dietary and health concerns among clinicians, Changing lifestyle, and beauty and detoxifying benefits offered by juice. On the other hand, the factors that may hamper the growth of the market include high price of cold pressed juice.

Cold Pressed Juice Market may be explored by nature, type, distribution channel, and geography. Cold Pressed Juice Market may be explored by nature as Conventional, and Organic. The “Organic” segment led the Cold Pressed Juice Market in 2018 and is anticipated to maintain its dominance by 2024. Cold Pressed Juice Market could be explored based on type as Mixed Fruits and Vegetables, Fruits, and Vegetables. The “Mixed fruits and vegetables” segment led the Cold Pressed Juice Market in 2018 and is anticipated to maintain its dominance by 2024 owing to high demand and rising concerns concerning numerous health issues.

Cold Pressed Juice Market could be explored based on distribution channel as Hyper/Super Market, Convenience Stores, Internet Selling, and Retail/Grocery Stores. The “Hyper/Super Market” segment led the Cold Pressed Juice Market in 2018 and is anticipated to maintain its dominance by 2024.

Cold Pressed Juice Market is categorized based on geography into North America, Latin America, Japan, Middle East and Africa, Western Europe, Asia Pacific, and Eastern Europe. Europe and North America accounted for the major share of the Cold Pressed Juice Market Size in 2018 and will continue to lead in the forecast period.

The key players contributing in the robust growth of the Cold Pressed Juice Market comprise Pressed Juicery, Evergreen Juices Inc., Suja Life, Liquiteria, PepsiCo Inc., Evolution Fresh, LLC, JustPressed, Hain BluePrint, Inc., Organic Avenue, Organic Press Juices, and Juice Generation. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.

US markets are poised to achieve continuing growth as Cold Pressed Juice Markets support better nutrition.

An increasing number of diabetic patients, terrible obesity issues, and increasing nutritional and health concerns among clinicians are having an impact on the Cold Pressed Juice markets as people turn to good nutrition as a supplement to medications. Changing lifestyle impacts the market. The cold pressed juice market can be primarily divided into two broad categories: raw juices and HPP. The HPP is packaged in plastic.

Independent brands comprise a higher percentage than is usual for other markets. The cold pressed juice market is comprised in part of smaller stores and from sources that operate as small entities. In other markets it is usually the case that the known brands dominate a market. What is different here with cold pressed juices is that cold pressed juice is better when it is really fresh. This requirement mitigates against large company usual methodical, slow ways of working. It is even more difficult than the milk market when the juice is not pasteurized.

A USD 4.3 billion market in the US in 2017 is expected to reach USD 8.1 billion by 2024, growing in response to demand for food that has more nutrition in it and is tasty.

The full report “Cold Pressed Juice Market” is available with Radiant Insights, Inc. at www.radiantinsights.com.

Cold-pressed juice brand Evolution Fresh announced it will expand its functional beverage portfolio by entering the $1.2^* billion refrigerated tea category with the launch of new bottled Evolution Fresh Organic Kombucha across seven major U.S. cities from coast to coast. Available in six delicious flavors – Ginger Lemon Honeycrisp, Mango Pineapple, Ginger Greens, Spicy Greens, Pink Grapefruit, and Turmeric Pineapple Coconut – the beverages have started to ship to grocery and natural retailers in Boston, Chicago, Los Angeles, San Francisco, San Diego, Seattle and New York City, with plans to roll-out to additional cities this fall and next spring. Evolution Fresh Organic Kombuchas feature the company’s cold-pressed juices and will be available in 15.2 fluid ounce glass bottles. Customer interest in kombucha and fermented beverages is on the rise with the category growing 36 percent in 2017 according to IRI data.^**

To create its kombucha, Evolution Fresh starts with carefully selected artisanal teas—Congou black tea, Yerba Matè tea, pu’erh black tea, green tea and matcha. The teas are fermented and paired with cold-pressed Evolution Fresh juice. Leading with flavor, these recipes leverage the brand’s culinary expertise rooted in authentic taste and quality since 1992 to delight the palate and create the perfect combination in every bottle.

Evolution Fresh Organic Kombucha is available in six flavors and is certified USDA Organic, non-GMO, gluten-free, and Kosher:

• Ginger Lemon Honeycrisp: This invigorating elixir has complexity, leading with Congou black tea that lives in harmony with cold-pressed honeycrisp apple, tart lemon and a kick of ginger.
• Mango Pineapple: Congou black tea strikes a down-to-earth balance with vibrant, cold-pressed oranges, mangos and pineapples to bring a juicy-sweet edge to every lively sip.
• Ginger Greens: At the heart of this feel-good elixir is effervescent Yerba Matè tea, its notes deliciously pair with Evolution Fresh’s signature cold-pressed leafy greens, bright lemon and zingy ginger.
• Spicy Greens: Light-bodied yet full of character, green tea and matcha lift Evolution Fresh’s signature cold-pressed greens, pineapple and jalapeño. A refreshing blend with just a hint of heat, accented by the jalapeno’s rich flavor.
• Pink Grapefruit: This celebrated, complex pu’erh black tea is brightened with a sweet splash of cold-pressed pink grapefruit.
• Turmeric Pineapple Coconut: This spirited blend features bright Yerba Matè tea – made extra-special with savory turmeric and bright cold-pressed pineapple.

*IRI US MULO 52 WE 12/31/17
**IRI US MULO L52 Wks ending 7/30/17 & SPINS – Natural Channel L52 Wks ending 7/16/17 and NSS / Nielson Whole Foods report 8/9/17.

7‑Eleven^® stores in the U.S. are carrying a new line of proprietary juices that rival those prepared fresh in free-standing, high-end juice bars. The new organic, cold-pressed juices are part of the retailer’s 7-Select GO!Smart private brand line of premium better-for-you snacks and beverages.

The 7-Select GO!Smart juices come in four varieties:

• Clean & Green – Kale, cucumber, apple, spinach, mint, celery, lime, parsley
• Tropical Glow^™ – Pineapple, orange, banana, apple, mango, passionfruit, coconut water
• Berry & Bright^™ – Tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry, acai
• Restoration Red^™ – Tomato, tart cherry, beet, strawberry, apple, lime

Each variety is USDA-certified organic, made from whole fruits and vegetables. A special promotional retail price for the launch is two for $4 at participating stores for a limited time. The everyday suggested retail price is $2.99 for a 14-ounce bottle, less than the cost of premium national brand juices. The juices will be sold chilled in the refrigerated section.

While some independent juice bars and premium juice companies can boast their juices are organic or cold-pressed, most can’t make both claims. 7‑Eleven can make them … and several more.

The new line of premium 7-Select GO!Smart juices are:

• USDA-certified organic
• Cold-pressed certified fair trade
• Non-GMO Project verified
• 100 percent fruit juice blend or vegetable and fruit juice blend
• Gluten-free
• Vegan
• No additives
• Not from concentrate
• Fewer calories
• No added sugar
• Glass bottle, not plastic
• Shelf-stable

In addition to complete nutritional information, the back of the bottle includes a fruit-to-vegetable taste meter for each flavor and even how much of each individual ingredient it takes to make one 14-ounce bottle. For instance, one bottle of Clean & Green contains 25 kale leaves, one parsley bunch, 12 celery stalks, three cucumbers, two green apples, 13 mint leaves, 15 spinach leaves and one lime.

Cold-pressed juices are made using a hydraulic press to extract juice from fruits and vegetables.

While overall juice sales increased more than 4 percent over last year, sales of super premium juices rose at double the rate as people look for healthier and more nutritionally dense beverages. For many, particularly millennial females, premium juices offer an easy way to boost consumption of fruits and vegetables.

BOTANICS, a new range of premium organic cold-pressed soft drinks is being launched this month in Bar brand All Bar One across the UK. Created by pioneering drinks creators Botanic Lab, the BOTANICS line has been designed specifically with social drinking in mind. The range is made up of three botanically enhanced, cold-pressed adult drinks that shake up common perceptions of ‘healthy drinks` and bring sophistication, complexity and exceptional flavours to the on-trade.

VITALISE – Sencha green tea sourced direct from Kyoto combines with a powerful berry trio of schisandra, goji and strawberry.  Peppery sechuan aromas bring together this complex combination of fruity, savoury, sweet and tart.

FORTIFY – A complex and spicy elixir combining the cold pressed juice of raw turmeric and ginger, accented by the warmth of fresh chilli. Cool spearmint and vanilla notes complete the flavour.

INVIGORATE – The inky hue of activate charcoal is juxtaposed with cold pressed cane grass and raw yuzu. A sweet exotic flavour with an intense citrus tang enhanced with Siberian ginseng.

Botanic Lab CEO and co-Founder Rebekah Hall says, “The new BOTANICS line brings sensuality and functionality along with the inimitable Botanic Lab innovation that is so valued by our customers, to a brand new audience at All Bar One.  Our drinks offer boldly sophisticated choices for anyone seeking a clean uplifting kick in a social environment.” Rebekah continues, “The impending sugar tax has shone a spotlight on the soft drinks industry and its use of refined sugar and has opened the door for a new era of drinks that break the long established rules.  We are delighted that the team at All BarOne has chosen Botanic Lab to introduce a new style of soft drink to their customers.”

All Bar One Marketing Manager, Kate Dell, says, “We’re excited to partner with Botanic Lab as part of our continued development of our drinks range, offering exciting new flavours and innovation around health and nutrition. What’s great about Botanics is that you can Vitalise on a Monday morning or Invigorate your weekend brunch, you can even pair with a premium spirit in one of our Conscious Cocktails when you’re looking for a new cocktail to try at the weekend.  We genuinely believe Botanics are the perfect drink whatever you’re mood throughout the week and the team is really looking forward to selling the range.”

This year heralds ground-breaking partnerships for Botanic Lab with forward thinking bars and restaurants that are committed to offering customers a more unique drink experience whilst answering the increasing dilemma of what to drink when you’re not drinking.

BOTANICS will be available exclusively at 50 All Bar One’s across the country throughout August and September and will be rolling out to other premium on-trade accounts in 2016. Price of the drinks in All Bar One is £4.95.

Botanic Lab has a long established reputation with premium retailers such as Harrods, Selfridges and Fenwick of Bond Street, where its existing product range retails for £5.99 for 250 ml.