The Vita Coco Company, Inc., a leading high-growth platform of better-for-you beverage brands, announced that the Company acquired Copra, Inc., one of the leading producers of super-premium Thai Nam Hom coconut water.
Copra has built a differentiated position in the super-premium cold-chain coconut water segment, supported by expertise in Thai Nam Hom sourcing, an extract-and-fill-on-site operating model, an emerging branded business, and a very strong private label business. The transaction gives Vita Coco a platform to participate in this attractive, fast growing segment of the coconut water category where the Company does not currently compete.
“We are so excited to welcome the Copra team to the Vita Coco family. Coconut water, which is the fastest growing category in the beverage aisle, is still in the early innings of what it can become. We see a meaningful opportunity to keep expanding the category by meeting consumers in new occasions, formats and price tiers,” said Michael Kirban, Co-Founder and Executive Chairman of Vita Coco. “Copra brings specialized capabilities, deep sourcing expertise and a super-premium offering that can help us serve more consumers, and expand our market share while continuing to help shape and lead the category’s continued global growth. We are excited to leverage Vita Coco’s expertise in sales and marketing to accelerate what Copra has built with their high quality coconut water. Together, we believe that we can accelerate global growth and build a strong branded Thai Nam Hom coconut water business.”
“The Copra team is thrilled to be joining the Vita Coco family, and to accelerate our growth with their support,” said Ben Minges, CEO and Co-Founder of Copra. “The super-premium segment of the Coconut Water category, defined by Thai Nam Hom water, is experiencing very strong growth. Our coconut water is sold chilled and has a sweet, aromatic flavor and slightly pink color. Vita Coco is the perfect partner to help achieve our vision to be a leading player in this segment,” said Chai Phonsuwan, Co-Founder of Copra.
Vita Coco expects to create value by expanding Copra’s capacity, improving operational efficiency, supporting existing customer demand and adding new relationships, and investing thoughtfully behind Copra to build a strong super premium brand.
“Copra’s Net Sales CAGR of 48% over the past three years in the cold-chain coconut water segment is remarkable. We believe it is a perfect add-on to our coconut water capabilities, expands our total addressable market, strengthens our participation in coconut water, and gives us another way to help shape the category’s continued growth,” said Martin Roper, Chief Executive Officer of The Vita Coco Company. “I look forward to working with Copra’s founders and team to deliver on our joint vision for Copra.”
The transaction closed on July 22, 2026. The purchase price consisted of an upfront consideration of $175 million paid at closing, subject to customary closing adjustments, with additional earnout consideration to be paid in 2029 based on 2028 financial performance with a floor of $45 million and a cap of $100 million. The initial purchase price consisted of 80% cash on hand with the balance paid in Vita Coco common stock.
Copra expects their full year 2026 Net Sales to be greater than $100 million. Copra sales are predominately in the Americas with opportunity to expand Internationally and to significantly grow the branded business.
Vita Coco expects the acquisition of Copra to be accretive to its Adjusted EBITDA margins post full integration. Vita Coco management will address the acquisition of Copra on its normally scheduled earnings call tomorrow, July 23, 2026.
Evercore acted as financial advisor to Vita Coco, and Ballard Spahr LLP acted as legal advisor to Vita Coco. Whipstitch Capital acted as financial advisor to Copra, and Cooley LLP acted as legal advisor to Copra.
Less sugar, more minerals and still: 100 percent juice!
From 16 to 18 October 2018, the largest and most important European summit of the fruit juice industry – the Juice Summit in Antwerp – took place. Stefan Reiß, CEO of Green Coco Europe GmbH and co-founder of premium brand Dr. Antonio Martins was invited as a speaker emphasizing the potential and relevance of coconut water / coconut juice to the juice industry in front of about 600 decision-makers. The CEO of the Nuremberg company presents an interesting approach to reducing sugar in fruit juices. Coconut juice is very popular among athletes, vegans and nutritionally-conscious consumers due to its high potassium and low calorie content – making it an ideal blend for juices whose high sugar content no longer seems to hit the nerve of the times.
For some time now, the juice industry has faced immense challenges in terms of sugar discussions. The high sugar content of orange juice & co is increasingly being pilloried. For example, orange juice with about 8 grams of sugar per 100 ml of juice contains as much sugar as cola. For this reason, the 100 % fruit juice loses its healthy reputation not only with relevant nutritionists, but more and more with nutritionally conscious consumers.
“Coconut juice can be a solution here and take out the wind of the issue´s sails. Why not add coconut juice to orange juice and drastically reduce sugar content and calories? The fruit juice content remains in this way at 100 percent. The light and neutral properties of the coconut juice do not mask the taste of the orange juice. According to the latest figures from the market research study by Arizton, I see a potential of 297 million liters for juice with coconut juice by 2023, “says Green-Coco CEO Stefan Reiß, summing up his solution. Coconut juice adds valuable minerals such as potassium, calcium and magnesium to the juice and these can also be declared as such. The juice of the coconut is 11-19 kcal per 100 ml – the lowest calorie fruit juice ever.
A mixing ratio of 40 % coconut juice and 60 % orange juice gives 29 calories per 100 ml, instead of 42 kcal as before. In this way you achieve a reduction of more than 10 calories per 100ml to less than 30 kcal compared to the pure variant – in times of steadily rising numbers of diabetes diseases a step in the right direction. Even in multivitamin juices, adding coconut juice would mean a significant calorie and sugar reduction.
Other facts should encourage the industry to take this path: According to a market study by Arizton, the coconut water market is expected to grow by 25 % per year across Europe by 2023. Coconut juice is no longer a niche product, has established itself as an independent category and can be found in almost every discount. Supermarkets, such as REWE, already have a firm place on the shelves for their own coconut juice brands.
Brand launches line of organic premium juice drinks for kids, plus a new drink featuring juice & coconut water
With more than 70 years of innovation under its belt, leading juice company Tropicana continues to evolve to meet consumer demand. Today, the brand is announcing its newest product offerings: Tropicana Kids and Tropicana Coco Blends.
Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for kids with nutrition parents expect. Available in three flavors—Fruit Punch, Mixed Berry and Watermelon—Tropicana Kids is made with 45 % real fruit juice and mixed with filtered water, with no added sweeteners, no artificial flavors and is an excellent source of vitamin C. Plus, the packaging features a clear panel so moms and dads can see the goodness inside, and feel good about serving Tropicana Kids to their children.
Tropicana Coco Blends is a tasty Tropicana juice drink featuring a splash of coconut water providing consumers a delicious way to enjoy the coconut water trend. Available in two fun flavors—Pineapple with Coconut Water and Peach Passion Fruit with Coconut Water—Tropicana Coco Blends offer a refreshing twist to great-tasting Tropicana juice with no artificial sweeteners, no artificial flavors and 10 % coconut water.
Both Tropicana Kids and Tropicana Coco Blends are available in early 2018. You can find Tropicana Kids in multi-packs in the juice box aisle at select retailers in the USA and through online retailers. Tropicana Coco Blends can be found in multi- and single-serve sizes with other chilled juices at select retailers nationwide.
