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Less sugar, more minerals and still: 100 percent juice!

From 16 to 18 October 2018, the largest and most important European summit of the fruit juice industry – the Juice Summit in Antwerp – took place. Stefan Reiß, CEO of Green Coco Europe GmbH and co-founder of premium brand Dr. Antonio Martins was invited as a speaker emphasizing the potential and relevance of coconut water / coconut juice to the juice industry in front of about 600 decision-makers. The CEO of the Nuremberg company presents an interesting approach to reducing sugar in fruit juices. Coconut juice is very popular among athletes, vegans and nutritionally-conscious consumers due to its high potassium and low calorie content – making it an ideal blend for juices whose high sugar content no longer seems to hit the nerve of the times.

For some time now, the juice industry has faced immense challenges in terms of sugar discussions. The high sugar content of orange juice & co is increasingly being pilloried. For example, orange juice with about 8 grams of sugar per 100 ml of juice contains as much sugar as cola. For this reason, the 100 % fruit juice loses its healthy reputation not only with relevant nutritionists, but more and more with nutritionally conscious consumers.

“Coconut juice can be a solution here and take out the wind of the issue´s sails. Why not add coconut juice to orange juice and drastically reduce sugar content and calories? The fruit juice content remains in this way at 100 percent. The light and neutral properties of the coconut juice do not mask the taste of the orange juice. According to the latest figures from the market research study by Arizton, I see a potential of 297 million liters for juice with coconut juice by 2023, “says Green-Coco CEO Stefan Reiß, summing up his solution. Coconut juice adds valuable minerals such as potassium, calcium and magnesium to the juice and these can also be declared as such. The juice of the coconut is 11-19 kcal per 100 ml – the lowest calorie fruit juice ever.

A mixing ratio of 40 % coconut juice and 60 % orange juice gives 29 calories per 100 ml, instead of 42 kcal as before. In this way you achieve a reduction of more than 10 calories per 100ml to less than 30 kcal compared to the pure variant – in times of steadily rising numbers of diabetes diseases a step in the right direction. Even in multivitamin juices, adding coconut juice would mean a significant calorie and sugar reduction.

Other facts should encourage the industry to take this path: According to a market study by Arizton, the coconut water market is expected to grow by 25 % per year across Europe by 2023. Coconut juice is no longer a niche product, has established itself as an independent category and can be found in almost every discount. Supermarkets, such as REWE, already have a firm place on the shelves for their own coconut juice brands.

Brand launches line of organic premium juice drinks for kids, plus a new drink featuring juice & coconut water

With more than 70 years of innovation under its belt, leading juice company Tropicana continues to evolve to meet consumer demand. Today, the brand is announcing its newest product offerings: Tropicana Kids and Tropicana Coco Blends.

Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for kids with nutrition parents expect. Available in three flavors—Fruit Punch, Mixed Berry and Watermelon—Tropicana Kids is made with 45 % real fruit juice and mixed with filtered water, with no added sweeteners, no artificial flavors and is an excellent source of vitamin C. Plus, the packaging features a clear panel so moms and dads can see the goodness inside, and feel good about serving Tropicana Kids to their children.

Tropicana Coco Blends is a tasty Tropicana juice drink featuring a splash of coconut water providing consumers a delicious way to enjoy the coconut water trend. Available in two fun flavors—Pineapple with Coconut Water and Peach Passion Fruit with Coconut Water—Tropicana Coco Blends offer a refreshing twist to great-tasting Tropicana juice with no artificial sweeteners, no artificial flavors and 10 % coconut water.

Both Tropicana Kids and Tropicana Coco Blends are available in early 2018. You can find Tropicana Kids in multi-packs in the juice box aisle at select retailers in the USA and through online retailers. Tropicana Coco Blends can be found in multi- and single-serve sizes with other chilled juices at select retailers nationwide.