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Klaveness Digital announces its latest partnership with Citrosuco, a global leader in orange juice concentrate production, as the company adopts CargoValue to optimise supply chain operations. Citrosuco is the latest to join a growing community of industrial companies taking the lead in how they manage their seaborne supply chain.

In today’s highly competitive market, Citrosuco recognises the value of incorporating advanced technologies to support its standing in the global citrus industry. The company’s dedication to creating top-quality products and embracing environmentally responsible practices has encouraged its pursuit of innovative solutions for enhancing its supply chain.

With the adoption of CargoValue, Citrosuco can now efficiently plan and manage their entire shipping and inventory schedule in one solution with a single source of information, from planning to production, allowing the company to reduce risks and costs. Citrosuco currently has 5 marine terminals located in: Santos (BR), Wilmington (USA), Gent (Belgium), Toyohashi (Japan) and Newcastle (Australia), as well as 5 dedicated ships and 1 multi-cargo vessel.

According to Luiz Fernando Ragonha Jr, the Director of Supply Chain Planning at Citrosuco’s Santos Port Terminal, the adoption of CargoValue by Citrosuco reaffirms the company’s prominent position in the global citrus industry. By embracing this cutting-edge technology, Citrosuco demonstrates its unwavering commitment to keeping pace with the latest industry trends and advancements. The implementation of this solution not only enables Citrosuco to streamline its operations and decrease operating costs, but also plays a crucial role in reducing the company’s environmental impact. By identifying opportunities for more sustainable transportation and storage practices, Citrosuco actively contributes to its CO emission reduction targets, thereby aligning itself with a more environmentally conscious future.

Greater efficiency, cost savings, and sustainability in the supply chain

“By incorporating CargoValue into their operations, Citrosuco demonstrates their forward-thinking approach and commitment to excellence,” said Aleksander Stensby, CEO at Klaveness Digital AS. “We’re excited to partner with Citrosuco to help them achieve greater efficiency, cost savings, and sustainability in their global supply chain.”

Better Juice, Ltd., the first foodTech startup to develop innovative technology to reduce all types of sugars in orange juice, and Citrosuco S.A, Brazil, one of the largest orange juice producers worldwide, are teaming up! The new collaboration aims to set up a pilot plant to reduce sugars in orange juice. Citrosuco is providing some of the funding plus technical and operational expertise.

Fruit juices contain vitamins, minerals, and many other beneficial nutrients, but this natural drink comes with three types of sugars. Better Juice’s game-changing enzymatic technology naturally transforms all types of fruit sugars into prebiotic and other non-digestible fibers and sugars.

“Our device use non-GMO microorganisms to convert the sugars, and provides orange juice manufactures a ready opportunity to meet the trends and claims for reduced sugars, all while keeping the juicy flavor of the beverage,” says Eran Blachinsky, PhD, Founder and CEO of Better Juice. “The global orange juices market is valued at dozens of billion US$ with outstanding potential to create better-for-you orange juice beverages.”

“We have been seeking an orange juice sugar reduction technology for some time,” says Alex Marie Schuermans, Product Development and Applications General Manager of Citrosuco. “Better Juice’s solution holds a lot of promise and we are confident that by combining their technology with our know-how, we can accelerate production of the first sugar-reduced orange juice.”

“This collaboration with Citrosuco is a vote of confidence in Better Juice’s leading technology and its capabilities for reducing sugar in orange juice,” notes Blachinsky. “We’re excited to work with this strategic partner and help create juices with low sugar — the latest frontier in sugar reduction.”

“Our proprietary technology can be tuned to reduce between 30 % to 80 % of all the sugars in orange juice,” explains Blachinsky. “Making it easy conform to the minimum 25% reduction required by the FDA, as well as the 30 % reduction required by the EFSA for allowable claims of ‘reduced sugar’ in food and beverage products.”

The startup won the “Most Innovative Technology” award at the 2018 Startup Innovation Challenge at Health ingredients Europe in Frankfurt for its sugar reduction technology, which it developed in conjunction with The Hebrew University in Rehovot, Israel, and The Kitchen Hub incubator, Ashdod, Israel.

South African biotechnology company, Green Cell Technologies® (GCT®), announced it has signed an exclusive global licensing agreement for the world’s largest orange juice producer, Citrosuco, to make use of its proprietary Disruptor technology, intellectual property, processes and applicable trademarks.

Green Cell Technologies’ award-winning, patented Dynamic Cellular Disruption® (DCD®) process, in conjunction with its Disruptor® technology, is busy revolutionising the modern global food and beverage manufacturing industry. Without using harmful heat or chemicals, GCT is able to assist its clients in attaining higher yields, reducing food waste at source and all without denaturing the product. Because the process results in a molecular flow and allows for 99.99998 % of the available active ingredients to be harvested, the company already awarded for its work in the area, believes it is able to provide a commercially viable solution to the world’s future food security needs through its technologically advanced extraction and its New Product Development (NPD) capabilities.

The agreement – for an initial two year period – will see Citrosuco hold the exclusive licensing rights to GCT’s DCD process for the global orange juice and orange-related speciality ingredients market. This gives Citrosuco a significant competitive edge, taking its orange production into the future, streets ahead of conventional processing, while also reducing waste. Additionally, Citrosuco will have the increased ability to formulate products suitable for the growing consumer appetite for natural goods.

The Citrosuco development team commented: “Citrosuco aims to be the best company for natural fruit juices and ingredients in the global food industry. Access to Green Cell Technologies’ machinery and intellectual property will make this more of a reality. We are excited about the prospects this means for us as a global company to develop new products and for the people who will benefit from the added nutritional enhancements this technology can unlock.”

While both companies are necessarily un-specific as to the particulars of what the technology will generate for Citrosuco and what else the company is exploring, it is true to say that many possibilities are being explored and the companies will make further announcements in the months to come.

Roy Henderson, Chief Executive Officer of Green Cell Technologies confirmed the agreement, remarking: “We are delighted to be working with Citrosuco as they are a company that shares our ideals as far as natural foods are concerned, and one that is prepared to invest in sustainable innovation with the aim of being able to provide better foods for more people while minimising negative impact on the environment.

“With the world population growing on a daily basis and the ability to deliver meaningful nutrition diminishing, it is imperative that food processors enter the modern manufacturing paradigm.”

The agreement came into effect on 6th August 2018.

Citrosuco, one of the world’s leading orange juice producers, has landed in Spain through an agreement with Cordoba-based Zumos Palma, a subsidiary of Turkish group Toksöz.

The Brazilian company, which bills around 1,200 M $ annually, has rented the factory in Palma del Río, with an option to purchase, which allows it to increase the production capacity of freshly squeezed juices.

These technologically advanced facilities with a capacity of 140,000 t (although currently being produced at around 55,000 t annually) belonged to the Pascual Group, which sold them in 2013 to Toksöz.

According to ABC, (daily newspaper published in Madrid) the agreement with Citrosuco includes the use of the fruit treatment plant and juice processing during the next three years, but not bottling lines. The Brazilian company, controlled by the Fischer and Votorantim groups, has the capacity to produce more than 600,000 t of juice each year, although mostly juice from orange concentrate, while the Zumos Palma plant specializes in 100 % expressed, the category that is growing the most within the sector, and which also implies a qualitative leap that would generate added value to Citrosuco.

This Brazilian group has four factories, 29 farms and five maritime terminals, as well as five ships and 45 own trucks for the distribution of its products. One of them is in the port of Ghent, from which it manages its logistics for Europe. It has commercial offices in Brazil, USA, Japan, China, Austria and Australia.

Four years of take-off
As for Zumos Palma, in the last four years, the brand ‘Zumosol’ has experienced a ‘renaissance’ , to be among the top ten national manufacturers of juices and nectars, according to the Alimarket Report 2017 on the sector. In 2016, Zumos Palma commercialized 65 Ml of juice (50 % with its own brand), compared to 25 Ml it sold in 2014, around 12 % to markets such as China, South Korea, USA, Turkey and Italy. In addition to ambient and refrigerated juices, it has sold since the year 2016 vegetable juices (‘Zumosol Veggies’ and ‘Jux’); and in 2017 expanded its catalog with lemonade (‘Limonísima’) ; and fruit juices 100 % squeezed in children’s format.

Zumos Palma closed the 2016-2017 campaign with a production volume of 55 M kg, compared to the forecast of 100 M, due to the campaign of reduced fruit and high prices of it.