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Tetra Pak announced the appointment of Charles Brand to the position of President of Tetra Pak Europe & Central Asia (E&CA) Region and he will continue to be a member of the company’s Global Leadership Team.

Charles joined Tetra Pak in 1985 as an Electronics Development Engineer and has since held several key senior roles in the company, like Vice President of R&D for Tetra Rex® , Managing Director of one of the key business units of Tetra Pak and Managing Director Tetra Pak Taiwan, before taking on his last position as Executive Vice President, Product Management & Commercial Operations. On his appointment, Charles Brand said, “I am delighted to lead our activities in the E&CA region. This role is a great opportunity for me to continue to position Tetra Pak as a leader in the industry and in supporting the evolving needs of our customers across the region, with a focus on our common sustainability and digitalisation agendas.” Charles holds an MSC in Electrical Engineering degree from the Technical University of Lund in Sweden.