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CCL Label, a world leader in labels and packaging, announces the inauguration of a brand-new production facility for shrink sleeve labels in Tibi, Spain near Alicante.

“We are very excited to offer shrink sleeves produced in Spain for local brands and multinational brands operating in Spain. Investing into local production follows CCL’s strategy to stay close to the production sites and filling lines of major food and beverage as well as home and personal care brands and service them locally and efficiently”, explains Lukas Nachbaur, Commercial and Technical Director at the new facility. “Our first brand customers have placed and received orders and were happy with the quality and service.”

Modern printing technology for premium shrink sleeves

“The investment in this greenfield facility is a commitment to the growing Spanish consumer products market. There are many great brands that call Spain their home and the country has a proud tradition to produce outstanding high-quality food and drinks including beer, wine and spirits”, Reinhard Streit, VP and Managing Director Food&Beverage at CCL Label points out. “We installed state-of-the-art assets to service these premium brands in the best way possible – we see that we can offer our customers very special printing technology that is unique in Spain.”

The installed assets offer customers premium printing technology. The combination of offset and gravure printing offers customers the greatest flexibility when it comes to changing designs frequently.

Award-Winning floatable EcoFloat sleeve technology a focus

Although all shrink sleeve materials will be available, there will be a focus on the award-winning EcoFloat shrink sleeves made from polyolefin that are approved for PET, HDPE and PP bottles and containers and have been embraced by renowned brands.

Shrink sleeves are applied by heat and conform to a variety of container shapes, acting like a second skin. They are made from floatable low-density polyolefin material, which is at the forefront of sustainable shrink sleeve technology. The design of the sleeves allows for easy separation from the primary container during the recycling process, thus supporting material separation and enhancing recycling efficiency.

“Just as other European countries, Spain will have to deliver on the ambitious new packaging and packaging waste (PPWR) regulation. The regulation also includes mandatory Design for Recycling and our low density, floatable EcoFloat polyolefin sleeves have been endorsed by several recycling associations like RecyClass and the European PET Bottle Platform (EPBP),” says Marika Knorr, Head of Sustainability and Communication at CCL Label. “PET bottles that are combined with a EcoFloat sleeve are fully recyclable and this helps increase the yield of food-grade PET resins, that then can be fed back into new bottles – closing the loop. Mandatory recycled content targets are also an integral part of PPWR legislation.”

Sustainability a priority at production site

The sleeve production will be ultimately be co-located with the In-Mould Label production site (formerly Creaprint) that was acquired about a year ago. The IML Business is expected to move to the new site in Tibi in 2026.

“IML is a rapidly growing decoration technology. The label becomes an integral part of injection or blow moulded plastic containers without the need for adhesives, typically using the same resin material as the container for easy recycling”, comments José Vincente Guillem, general manager of the CCL Spain IML plant.

CCL Industries, a world leader in specialty label, security and packaging solutions, announced it has signed a binding agreement to acquire Pouch Partners s.r.l. Italy (“Pouch Partners”) from Pouch Partners AG Switzerland, a company owned by Swiss headquartered Capri-Sun Group.

Pouch Partners, currently a provider of flexible laminates to the Capri Sun Group to make its iconic Capri Sun pouches, has been operating as a family owned business for the last 50 years and has been part of the Capri Sun Group since October 2017.

Guenther Birkner, President of CCL Label Food & Beverage, commented: “Pouches are a packaging format we’ve looked at for a long time as an adjacency to our label and sleeve decorating technologies with a similar modus operandi. Our common customers see them as an interesting alternative to rigid containers with labels. Pouch Partners has highly focused, deep know-how for these materials, a solid foundation to enter this market. If our investment is successful in Europe, there could be interest to develop the product line globally, alongside our decorative label portfolio”

Since several years there has been a lot of development and innovation in the packaging market with the goal to make packaging more reusable and recyclable to support a circular economy. One major trend has been to provide a refillable solution for the parent packaging. Typically the parent packaging is a more premium bottle or container and the pouches provide the refill option. The new business will then trade as CCL Specialty Pouches and become an integral part of CCL Label’s Food & Beverage division.

“There are opportunities to utilise this technology in the Food & Beverage and the Home & Personal Care spaces and interesting potential to design new, sustainable, barrier films at our sister company Innovia Films who are experts in material science and develop the packaging materials of the future. We see many of our global brand customers turn to alternative packaging solutions to substitute packaging that has a high carbon footprint, pouches provide a lightweight solution.” says Reinhard Streit, Vice President & Managing Director Food & Beverage Europe.

Pouches, made from flexible material, are designed to minimise the use of packaging materials. They are very light and reduce the ecological footprint during transportation and storage. They have an outstanding packaging-to-product ratio compared to rigid packaging types and the shape and the format can be adjusted to exactly fit the product volume resulting in material savings*. CCL is working with its sustainability partners along the whole value chain with organisations like CELAB, Plastic Recycler’s Europe and RecyClass to make sure the pouches can and will be recycled.

“After the development of our recyclable pouch for Capri Sun with the help of Pouch Partners, it was time to focus again on our core business: Beverages. Divesting the business to CCL, a large and successful player in packaging, makes a lot of sense for the future. We are excited to continue to partner with CCL, now as a strategic customer, and will for sure benefit from their deep expertise, R&D resource and worldwide presence”, said Roland Weening, CEO of the Capri Sun Group and Chairman of Pouch Partners AG.

*Source: Flexible Packaging Europe (FPE)