Bragg Live Food Products, Inc., a century-old brand in the US that brought Apple Cider Vinegar (ACV) into the wellness mainstream, is raising the bar once again with the launch of its newest innovation: Bragg^® Pineapple Turmeric Apple Cider Vinegar Blend. Launching online at Bragg.com and on Amazon today, this vibrant new variety of ACV offers a bold, sweet and tangy twist on the iconic original. It’s perfect for the health-conscious consumer looking for a new flavour option to mix up their daily wellness routine or round out their favorite recipe with a bold new flair.

Crafted with Bragg’s signature organic, raw, unfiltered ACV, the Pineapple Turmeric ACV Blend infuses the zesty wellness staple with the tropical brightness of organic pineapple and the earthy, functional benefits of turmeric, a spice widely recognised for its digestive support. The result is a unique and delicious way to enjoy all the benefits of ACV, including 750 mg of acetic acid per serving and Bragg’s legendary naturally fermented ‘Mother’ in a flavour-forward formula designed to energise and inspire.

“At Bragg, innovation is rooted in a deep understanding of how today’s consumers define wellness – and, increasingly, that includes products that deliver both function and taste,” said Rona Williams, Senior Director of Strategic Innovation at Bragg. “According to recent trends, over 70 % of consumers say they’re more likely to stick to a wellness routine when it tastes good, and tropical flavours like pineapple are seeing double-digit growth in functional beverages. Our new Pineapple Turmeric ACV Blend meets this moment: a bold, tropical twist on our iconic Apple Cider Vinegar that delivers wellness benefits with a craveable flavour experience.”

The new Pineapple Turmeric ACV Blend is the latest addition to the Bragg Apple Cider Vinegar Blends family crafted for modern lifestyles and intentionally versatile to support any daily wellness ritual. Whether it’s a morning metabolism shot, a boost to a smoothie, a post-workout recovery or a refreshing happy hour mocktail, this vibrant blend delivers bold tastes and proven benefits. With just 20 calories per serving and no artificial colours or preservatives, the Bragg Pineapple Turmeric ACV Blend joins Bragg’s lineup of functional favourites, including the Honey, Citrus Ginger, Cranberry Apple and Honey Cayenne ACV Blends.

“We’ve spent over 100 years building trust through products that stand the test of time. That is both our legacy and our lighthouse as a heritage brand,” said Linda Boardman, CEO of Bragg Live Food Products. “The launch of our Pineapple Turmeric ACV Blend is more than just flavour innovation; it is reflective of our dynamic understanding of today’s evolving consumer – one that wants personalised wellness that fits his or her life: bold, effective and enjoyable. This new blend delivers the time-tested benefits of Bragg Apple Cider Vinegar with a vibrant twist. It captures our commitment to honoring Bragg’s legacy while innovating with intention for the next generation of wellness seekers.”