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Import Promotion Desk (IPD) presents special sweeteners and a wide variety of dried fruits from developing and emerging countries

Sweet treats are on offer at the Import Promotion Desk (IPD) stand: Arenga palm sugar and coconut blossom sugar from Indonesia and Sri Lanka as well as date syrup and sugar from Jordan and Tunisia. At Anuga, which takes place from 7 to 11 October in Cologne, Germany, IPD will also present a wide variety of dried fruits, purees and fruit chunks. Producers from Egypt, Tunisia, Colombia, Sri Lanka and Uzbekistan will bring this fruity sweetness to Cologne. All in all, the import promotion initiative, a project of the German Federal Ministry for Economic Cooperation and Development (BMZ), is presenting over 40 companies from 13 developing and emerging countries at Anuga in Hall 4.1, booth C91. The screened producers have a very diverse range of natural ingredients in their luggage.

Sugar from flower nectar of the coconut and Arenga palm tree

An exclusive sweetness is extracted from flower nectar of the coconut palm and the Arenga palm, which is processed into sugar without the addition of additives. Both types of sugar have a malty, caramel-like aroma and are less sweet than household sugar. The producers from Sri Lanka and Indonesia offer their sugar varieties in organic quality. Moreover, the products are HACCP and ISO 22000 certified. Besides granulated sugar, the companies also have syrup and block sugar in their product range. Exhibitors from Tunisia and Jordan process dates into syrup and sugar. The sweeteners have significantly fewer calories than household sugar. Syrup and sugar consist mainly of fructose and retain the typical date flavour. The producers also offer a wide range of date products – such as date coffee and date ketchup! The companies are HACCP, ISO or FSCC 22000 certified.

Sweetness from special fruit variations

A wide range of processed fruits will be presented by the IPD companies at Anuga this year. Freeze-dried strawberries, raspberries, blackberries and currants come from Uzbekistan. An Egyptian company is using the freeze-drying process for strawberries, mangoes, citrus fruits and pineapples. Dried mangoes and pineapples come from Ghana. Tunisian producers offer dates and various types of figs. An IPD company from Sri Lanka provides special sweetness: it produces dried jackfruit. And a Colombian company presents juicy pieces of mangoes, papaya, pineapple, bananas and passion fruit and frozen fruit purees.

In addition, the IPD will be presenting carefully selected suppliers of these products at Anuga Cologne in Hall 4.1, booth C91: Spices, such as cinnamon, ginger, chili or vanilla beans, as well as a wide variety of nuts, oil seeds or oils such as argan, avocado or coconut oil.

The leading global trade fair for food and beverages taps into the extensive know-how of Europe’s leading initiative for food innovations

EIT Food, the world’s largest and most dynamic initiative for food innovations is the new partner of Anuga. In line with the key theme of Anuga, “Sustainable Growth”, the aim of the long-term, strategic partnership is to promote the dialogue and the interdisciplinary cooperation to achieve a sustainable food system. Together the leading global trade fair for food and beverages and EIT Food will create a platform for innovative ideas and new sustainable developments in the food industry. To this end, they are bringing the most important players from the industry and fields of politics and business together at Anuga in Cologne from 7 to 11 October 2023.

“We are delighted to have the experts of EIT Food and its network on board in the scope of this new, strategic partnership. New ways towards an improved, global food system will be highlighted in the course of different event formats and subsequently there will be an opportunity to engage in a direct exchange with an international trade audience and the trade media,” explained Bastian Mingers, Vice President Food.

Dr. Andy Zynga, CEO of EIT Food, adds: “EIT Food is very pleased to work more closely with Anuga, in addition to the partnership with Anuga HORIZON. The goal of the food community is clear: only together will we build an innovative and resilient food system, which is integral in driving greater food security and a healthier planet. This requires new ideas, solutions and collaboration within the industry, for which Anuga offers a fantastic opportunity.”

The key contents of the partnership are among others:

  • a professional exchange and knowledge transfer
  • the joint development of the conference and event programme of Anuga with panel discussions, workshops and speakers
  • joint press events in the run-up to and during Anuga

International, inspiring and above all personal – that was the 36th edition of Anuga which was staged from 09.-13.10.2021 in Cologne. With over 70,000 visitors from 169 countries and more than 4,600 exhibitors from 98 nations, the leading global trade fair for food and beverages once again demonstrated that trade fairs of these dimensions are possible again. “We are delighted with this result. It underlines the global significance of Anuga and the trust that is placed in us as a trade fair organisation. Furthermore, it also shows that Germany as a trade fair location continues to hold a leading and attractive position in terms of the global competition,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse. “Also the hybrid approach worked very well and proved very popular. In the scope of Anuga @home, we were able to offer above all those people, who were not able to travel to the trade fair, a good opportunity to inform themselves about specialised themes and engage in intensive networking,” Böse added.

Anuga also set a benchmark in terms of its level of internationality in these post- Corona times: 97 percent of the exhibitors came from abroad. At 76 percent, the degree of internationality of the visitors remained at a constant level (2019: 75 percent). “People from 169 nations – that is a strong signal and shows at the same time how much the international food industry needs trade fairs to do business again. Our exhibitors, who reported about outstanding customer dialogues and the high quality of the trade visitors, also recognised this fact. The discussions with the buyers also confirmed how highly they estimate the time for intense, personal dialogues with their customers. Anuga 2021 simply made the international world of food personal again. And this euphoria and spirit of optimism was noticeable all over the trade fair,” emphasised Oliver Frese, Chief Operating Officer of Koelnmesse GmbH.

Top buyers on board

Above all the quality and preparation of the buyers as well as the serious interest in generating business again convinced the exhibitors. Countless buyers with high decision-making competence from the trade and food service, including the relevant top buyers of important chain stores attended the trade fair in Cologne. An initial evaluation of the visitor survey shows that over 70 percent of the respondents use Anuga to groom existing and build up new business relationships.

Hybrid in future

As a hybrid event, Anuga also offered a digital platform for the exhibitors, visitors and media representatives: Anuga @home. In addition to intensive networking, above all the digitally streamed event and congress programme comprising of a variety of lectures, discussions and presentations by renowned trade experts and companies of the food industry met with great interest. In total, 353 formats with more than 6,380 broadcasting minutes were streamed over the three days of the trade fair. Particularly the live streams of the two conferences, the Newtrition X and the New Food Conference, were very popular. The presentations and the networking offers of Anuga @home will also be available on-demand after the trade fair.

Anuga in figures:
4,643 companies from 98 countries took part in Anuga 2021 on exhibition space covering 244,400 m². These included 400 exhibitors from Germany and 4,243 exhibitors from abroad. The share of foreign exhibitors was 92 percent. More than 70,000 trade visitors from 169 countries attended Anuga 2021, the foreign share was 76 percent.

The next Anuga will take place from 07.-11.10.2023.

Natalie’s Orchid Island Juice Company will showcase it’s variety of award-winning citrus juices and meticulously-crafted, exotic lemonades and blends at the 2021 Anuga Food and Beverage Trade Fair in Cologne, Germany from Saturday, October 9 through Wednesday, October 13, 2021. Known for sourcing only the highest quality ingredients to produce their juices, Natalie’s delivers on authentic freshness that customers can trust.

Natalie’s Juice Company is a top selling brand in the United States and sells to over 34 countries globally including Japan, Germany, Panama, Qatar, France, South Korea, and more. Headquartered in Fort Pierce, Florida (U.S.), the family run business meticulously juices hand-selected, fresh fruits and vegetables in small batches during the peak season, and then flash-freezes them immediately at – 27 °F so they will retain freshness during transportation around the world. All products have a 3-Year Shelf-Life (Frozen) /40-Days (Defrosted).

Natalie’s Juices includes a fresh line of one ingredient products: Orange Juice, Grapefruit Juice, Tangerine Juice, Blood Orange Juice, Lime Juice and Lemon Juice. Each is squeezed fresh and minimally processed with no preservative, artificial ingredients or GMOs. Exotic fruit blends include Orange Beet Juice, Orange Mango Juice, and Orange Pineapple Juice. All produced with the highest quality fruits available.

“Natalie’s has become the pinnacle of quality for some of the highest ranked resorts, hotels, restaurants and retailers around the world. Our world-class products have allowed our partners to provide a product that will not only satisfy their most demanding customers, but exceed expectations, consistently,” said Aron Levi, Manager of International Sales. “Our international partners revel in supplying a catalog of flavours that are never from concentrate, preservative free, and meticulously produced to a consistent high standard, with every drop. When combining the premium aspects of our lineup in a frozen form, we can ensure minimal shrinkage and maximum satisfaction with every defrosted-on-demand bottle. Sometimes frozen really is fresher.”

Anuga is the leading trade fair for the global food and beverages industry. It features ten trade shows under one roof, 11 food trends and focus themes, many presentations, workshops, and panel discussions. With the largest number of exhibitors, the trade fair provides a global market overview of the entire food and beverage industry.

About Natalie’s Orchid Island Juice Company
Natalie’s Orchid Island Juice Company is a woman-owned and family-operated business that has been committed to producing only the highest quality, authentically fresh juices for the past 30 years. All of Natalie’s juices are squeezed fresh in small batches using hand-picked fruits and vegetables from Florida Farmers or American growers. The juices are distributed in 32 states across the U.S. and over 41 different countries worldwide.

Current trends, the latest innovations and visionary concepts for the food of the future were under focus more than ever at Anuga from 5 to 9 October 2019. The world’s largest trade fair for food and beverages demonstrated once again that it is the industry’s no. 1 global event. With over 170,000 trade visitors (plus 3 percent compared to 2017) from 201 countries and around 7,500 exhibitors (7,405 in 2017) from 106 countries, the trade fair set new records. The share of foreign exhibitors was almost 90 percent and the share of foreign visitors was 75 percent. Exhibitors from all over the world presented the entire spectrum of global products in ten trade shows under one roof. “The continual growth in the number of trade visitors and exhibitors confirms the excellent international standing of Anuga as the industry’s most important business platform. This record result means we are continuing to write the success story of Anuga in its 100th anniversary year. No other event brings supply and demand together so effectively at such a high level of quality as here in Cologne. However, Anuga 2019 fulfilled the function as a window to the future more pronouncedly than ever as well. Strategic decisions for the entire food industry were discussed here, new solutions and concepts for the big challenges of the global food industry were presented too,” stated Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Paraguay’s Minister for Trade and Industry, Liz Cramer, held the opening speech for the partner country. She was particularly delighted about the friendly reception at the trade fair and the keen interest of the trade visitors in her own country: “We are convinced in Paraguay that a free and fair world trade is a source of further development and that it can lead to a more efficient usage of the globally available resources. Our exhibitors from the food industry, who have taken part in Anuga, are reporting about a high number of meetings with potential partners and are thus expecting to experience a growing demand for food from Paraguay. Furthermore, we have learned a great deal about the expectations of today’s consumers at the trade fair. I am convinced that in the face of the excellent outcome of our participation this year, Anuga will remain to be an overriding event for the development of the Paraguayan food sector in the coming years, with a significant presence of companies and representatives from the public sector of our country.”

Friedhelm Dornseifer, President of the German Association of the Retail Grocery Trade (BVLH) was also very satisfied: “Anuga has once again succeeded in presenting the diversity of the food industry in an impressive way. Whereby the trade fair has also succeeded in linking up the future themes of the industry with the current political debate about which influence the production, processing and marketing of food has on the environment and climate change. In its 100th anniversary year, Anuga is thus presenting itself as extremely topical and well-equipped for future challenges. In spite of the high importance of social responsibility and sustainability that goes hand in hand with the manufacturing and sales of food, with its wide variety of new products Anuga 2019 demonstrated impressively that the appreciation of food is above all a matter of taste. Offering products that comply with the ethical needs of the consumers that also provide them with the highest possible degree of enjoyment is a big challenge for food manufacturers and distributors. There is tough competition in this sector. They bear the entrepreneurial risk and thus deserve more political support to reconcile sustainability, profitability and the customers’ requirements.”

Christoph Minhoff, Chief Executive Director of the Federation of German Food and Drinks Industries (BVE), also drew a positive balance. “As the world’s largest and most important trade fair for food and beverages, Anuga is not only a platform for the export business of the German food industry, but also the leading global trade fair for innovations and trends within the food market. We are more innovative than any other branch of industry: Every year over 40,000 new products are introduced onto the market in Germany alone. The German food manufacturers were once again this year able to impressively demonstrate that they can already provide answers today as to how the future is going to taste. Here trends like “healthy and sustainable food” are not only further establishing themselves, sustainability is actually taking on a new dimension among foodstuffs. If the politicians want to support the industry with this development, they have to solve the existing, conflicting goals between the reduction of packing, fighting food waste and food safety instead of dictating agreements.”

Guido Zöllick, President of the DEHOGA German Association, continued: “In times that are exciting and challenging for the food service business, Anuga 2019 convinced with a unique mixture of exhibitors, valuable first-hand information, exciting trend analyses from all over the globe and an extensive, industry-relevant event programme on topical themes. True added value for the entrepreneurial success of today and tomorrow for a strong industry with an annual net turnover of almost Euro 90 billion. The DEHOGA Food Service Marketplace was once again the central meeting point for brand-name restaurant owners and medium-sized hospitality companies from Germany and Europe. Industry highlights additionally included the premiere of the dehogadigitalday, the 29th Professional Food Service Forum as well as the starting signal for the competition “Distinguished! The best German children’s menus” together with the Federal Minister of Food, Julia Klöckner. The successful outcome of the trade fair is further evidence of the high significance and great appeal of Anuga for the hospitality industry.”

Top buyers on board

The exhibitors were particularly impressed by the quality of the visitors. Countless buyers with high decision-making competence from the trade and food service attend the trade fair in Cologne. All of the important players of the TOP 10 food dealers in the world and the TOP 12 from Germany were represented. These included among others Walmart, Costco Wholesale, The Kroger Co., Metro AG, Walgreens Boots Alliance, Inc., Edeka, Rewe Group, Penny, Lidl and Kaufland (Schwarz Group). Important online dealers like Amazon, LSG Group, E.Leclerc, Mercadona, Migros and SPC Groups were also present. In terms of the number of trade visitors, increases for Europe were particularly recorded from Great Britain, the Netherlands, Poland and the Ukraine. Significant increases from non-European countries were predominantly registered from Brazil, Japan, the USA and Russia.

More than just business

Anuga is not only the gate to the worldwide food and beverage world. With a diversified event and congress programme or special events like the Anuga Horizon 2050, this year the trade fair additionally set new impulses for the food industry of tomorrow more than ever before. The congress trio NEWTRITION X, E-Grocery Congress @Anuga and the Innovation Food Conference (iFood) featuring top international speakers offered an extensive pool of new information on trends, market opportunities, new technologies and the digitalisation of the industry. Furthermore, as a provider of knowledge and know-how, Anuga presented new and ongoing trends. These included for instance plant-based meat substitute products, alternative protein products based on peas, fava beans or insects and newly-interpreted product variants made of hemp. Beyond this, themes such as free-from, convenience, vegan, bio, halal and kosher also played an important role.

The next Anuga will take place from October 9 to 13, 2021.

At this year’s Anuga trade fair, held between 5 and 9 October, Doehler will present a diverse portfolio of innovative, natural ingredients and applications which combine plant-based nutrition, sugar reduction and functionality with unique Multi-Sensory Experiences®.

Unique Multi-Sensory Experiences®

When it comes to food and beverages, consumers are above all looking for products with unique taste sensations along with healthy, natural ingredients, new textures, brilliant colours, an exquisite mouthfeel and ultimately the emotional enjoyment that comes from Multi-Sensory Experiences®. Doehler will present innovative concepts at its stand which, based on the comprehensive portfolio of natural ingredients, include natural flavours and colours, to dry ingredients and innovative sweetening solutions, create a perfectly harmonious mixture of taste, appearance and texture to appeal to all the senses.

Refreshing beverages which are less sweet, yet full of flavour, are in great demand. Doehler has therefore developed reduced sugar concepts for lemonades and co., comprising well-known classics up to innovative beverages. The diverse selection of natural sweetening solutions can be perfectly tailored to the respective desired taste profile through countless combination options.

Innovative Sweetening Solutions

Beverage concepts that are less sweet and have a more exciting flavour diversity are becoming ever more popular amongst consumers. The Refreshingly Light Soda provides a pure fruit taste, combining the sour, yet fresh flavour of lemon with a hint of sweet peach and is presented in the trend colour of coral. At under 5 g per 100 ml, the sugar content is low, while a juice content of at least 8% is that much higher. Consumers looking for a lemonade with a more “grown-up” taste profile should try our Light Brewed Soda with its special flavour notes of brewed ginger and brewed lime. Thanks to a natural sweetening solution using a stevia tea brew, the drink has a sugar content of just 4.1 g per 100 ml.

Water Plus – Plus added naturalness, variety or health

Everyone is talking about Water Plus, a series of innovative beverage concepts with a hint of flavour and healthy added value! Discover applications such as Fruit Infused Water in lemon & apple or raspberry & mint flavours, or the fruity-tart taste sensation of Botanical Waters, created by adding lemon juice containing rosemary and coriander extracts, at the Doehler stand. The Energising Water with the exotic flavours of mango and passion fruit, as well as caffeine, ginseng and guarana extract, provide a natural energy boost in addition to the multi-sensory experience.

Driving Nutritional Excellence

Ever more consumers expect the food and beverages they consume to have a natural, functional added value as well as vibrant appearances and excellent taste. Doehler will therefore present a selection of innovative and diverse concepts based on Health Ingredients. These include herbal and fruit extracts, plant-based proteins, and vitamins and minerals.

The Plant-Based High Protein Drink, also available in vanilla flavour, is a perfect alternative to milk while also providing plant-based proteins for a balanced diet. Our Protein Ball is a delicious and healthy in-between snack with apricot ingredients which supply the body with plant-based proteins. The same goes for our Protein Bars which use 100% natural fruit powders to create a first-class banana or raspberry flavour and which also have a high plant-based protein content.

Alongside the innovative food applications, Doehler also has beverage concepts with functional added value. Many consumers require an additional source of energy which can easily be integrated into their active lifestyle. The next generation of energy drinks developed by Doehler are perfectly suited here and impress with their natural ingredients and low calorie content. The spectrum ranges from a Guayusa Energy Drink and a Cold Brew Coffee Energy Drink to a cola-flavoured Zero Sugar Energy Drink.

Hall 8, Stand A010

Export and innovations are the growth drivers of the worldwide food industry

The 34th Anuga was the best trade fair in a long time for many of the exhibitors. More than 7,400 companies from 107 countries, a new record, presented products from all over the world and all categories over the course of five days. Around 165,000 trade visitors from 198 countries took advantage of this unique offer for sourcing, information and ordering at top level. In addition to the high level of internationality, which characterised the picture of the trade fair on all days, the quality of the visitors was once again outstanding. For example, Executive Directors and top buyers from leading global trading companies were registered. The out-of-home market was also represented by international teams in Cologne as well as decision-makers from the major online trading companies.

They were all there: The registration data of Anuga shows that the entire trade was present in Cologne, both from Germany and abroad. They included Aeon, Ahold, AlbertHeijn, Aldi, Auchan, Carrefour, Coop, Costco, dm, Edeka, Globus, Hofer, Jumbo, Kroger, Metro, Migros, Müller, Norma, Rewe, Rossmann, Sainsbury, Sams Club, Schwarz Group, Sobeys, Spar, Target, Tesco and Walmart. Amazon and JD.com were present from the online trade. Furthermore, buyers from numerous specialised online platforms were also among the visitors of Anuga. Important importers and international wholesalers also travelled to Cologne to attend the trade fair.

Important buyer groups from the out-of-home market (food service, communal catering, system gastronomy companies) were also welcomed at Anuga, among others Autobahn Tank & Rast GmbH, CHEFS CULINAR, Gourmet International, Ikea, LSG (Supply Chain Sarl), Sysco (USA), SPCgroup (Korea), Transgourmet and YORMA’S AG.

Furthermore, it became evident again at Anuga that the trade fair is an indispensable sourcing platform: Many exhibitors were able to address their customers from the processing industry directly and conclude important contract transactions.

The share of foreign participants was high both among the exhibitors (90 % foreign exhibitors) as well as among the visitors. The foreign share of visitors increased up to 75 percent (2015: 68 percent). As usual the attendance from the EU countries and Switzerland was high. An increase in the number of visitors was particularly recorded from Italy, Spain, France and the Netherlands. More visitors also attended from the USA and Canada. The attendance from China, Japan and the partner country, India, was also very good. More visitors were counted from South Ameria too, especially from Brazil, Peru and Uruguay. There was also an increase in the number of visitors from the Near East and states of North Africa, i.e. from Iran, the United Arab Emirates, Morocco and Tunisia. More people visited Anuga from South Africa as well this year.

The export-oriented food industry was thus able to reach an international and first-class trade audience at Anuga. The innovations, which as always were a key focus of Anuga, contributed towards providing the industry with new impulses and ideas. These trend themes included food and beverages that are rich in protein, new products on the theme “superfoods” and numerous new ready-to-go/ready-to-eat ideas. Sustainable concepts as well as organic products were still high in demand, vegetarian and vegan themes were also a major focus. Alternative sources of protein like insects were a theme of intense discussion among the media.

The next Anuga will take place from 5 to 9 October 2019.