Following a 2022 colour additive petition, USA’s FDA is altering its colour additive regulations to ban FD&C Red No. 3 in food and beverages as of January 2027 as well as in ingested drugs as of 2028. FD&C Red No. 3 is a petroleum-based synthetic food dye that provides foods and drinks with a vibrant, cherry-red colour. Although there is no connection between the dye and human illness, research has shown that high concentrations of the food dye has been linked to cancer in rats. And since FDA regulations forbid colour additives that cause cancer in humans or animals, the FDA had to revoke Red No.3’s prior approval.

The recent regulatory change now requires manufacturers to adjust their ingredient sourcing, particularly for colourants, prompting them to seek compliant formulations for distribution in the US. Döhler, a global leader in technology-driven natural ingredients, ingredient systems and integrated solutions for the food, beverage and life science & nutrition industries, derives their ingredients from natural raw materials, meaning their colours derived from natural sources comply with the new regulations. Moreover, due to their use of natural raw materials, Döhler’s entire product portfolio – such as natural flavours, health ingredients, plant-based solutions, ingredient systems and end-to-end solutions – is also fully compliant with FDA regulations.
To achieve iconic red shades, Döhler derives its natural colours from a variety of plant-based sources, including red beetroot, black carrot, red radish and purple sweet potato. As a result, these natural colours can be labelled as fruit and vegetable juice, allowing the final products to be marketed with a clean label. With 40 % of consumers in the States choosing products based on a “natural” label and 29 % buying products with a “clean ingredients” label, this is a valuable advantage for attracting customers.

Manufacturers in countries exporting products to the United States are also impacted, adding an international dimension to the industry’s response to the evolving stance on this food additive. This shift is also environmentally beneficial, as it encourages businesses to transition towards safer and more sustainable sourcing.

“Our mission is to develop and cultivate vegetable varieties with the highest possible colour pigmentation. By combining cutting-edge extraction technologies with innovative breeding, we maximise pigment output, reduce costs and enhance competitiveness.” Remarks Döhler’s Dr. Christian Christiansen, Research & Development Colours. “Additionally, exploring new pigment sources like algae and leveraging fermentation processes will redefine the natural colour market over the next decade. Driving forces are a deep understanding of genetics, rising water costs in traditional raw material regions and the need for weather-independent, sustainable supply chains. Ensuring state-of-the-art processing technologies to extract maximum pigment while minimising waste is equally crucial to achieving a sustainable and efficient approach.”

Döhler ensures reliable sourcing through its vertically integrated supply chain, offering customers a secure and consistent flow of ingredients for uninterrupted production. The company’s team in the US plays a key role in safeguarding the transition from synthetic additives to natural alternatives, while providing expert support to navigate regulatory requirements seamlessly. Finally, Döhler delivers optimised value for customers, offering solutions that balance quality and affordability, empowering the food and beverage industry to confidently embrace colours from natural sources.