Ingredients identified by GlobalData’s AI Palette platform are already appearing in new product innovation, tempting consumers with niche flavours, health benefits, and premium offerings.
GlobalData’s AI Palette innovation and consumer insights platform has analysed the data from thousands of flavours and ingredients, pinpointing six that are set to drive new product development in the alcoholic beverages industry in 2025.
Leveraging the world’s largest consumer data lake, with a staggering 61 billion global data points collected in real-time from social media, e-commerce, and foodservice menus, the AI platform delivers powerful insights into emerging flavours and ingredients, as well as category opportunities.
Alice Popple-Connelly, Consumer Analyst at GlobalData, comments: “The alcoholic drinks sector is currently navigating significant challenges, including a global trend toward reduced alcohol consumption driven by health concerns, fierce competition from alternative beverage categories, and the ongoing impact of universal tariffs on U.S. imports.
“Tempting drinkers with cutting edge innovation or core brand enhancements based upon new flavours and ingredients is essential for category growth. For example, ingredient innovation will help brewers maintain their “cross-generational appeal”, especially with Gen Z consumers, and compete with other beverage categories in key consumption occasions such as on-premise and at-home.”
GlobalData’s latest report ‘Emerging Flavours & Ingredients in Alcoholic Beverages’, uses findings from AI Palette’s Foresight Engine, to identify one standout ingredient for each of six key markets analysed, that is suitable for alcoholic beverages innovation. These include, White Pepper in India, Tahini in the UK, and Valencia Orange in the US.
Each of the six selected ingredients is classified as having “high growth” and “high engagement” based upon consumers interactions with them across social media, retail and restaurant industry sites over recent years – as measured during the review period in March 2025. The report places each ingredient into an ingredient family, provides suggestions on ingredient pairings, and reviews how brands can leverage these ingredients in alcoholic drinks and capitalise on their benefits.
The six emerging flavours and ingredients identified in the report:
Tahini
Is a creamy paste with a slightly bitter undertone made from ground sesame seeds. Common in Middle Eastern, Mediterranean, and North African cuisines. One promising opportunity for tahini lies in the rapidly growing UK stout segment, which is expected to achieve a 14.2 % CAGR from 2020 to 2029, according to GlobalData. Rogue Ales & Spirits has innovatively incorporated the flavours of tahini into ist 2022 Santa’s Private Reserve stout, in collaboration with Honey Mama’s.
Is a plant known for its red calyces, which are often used in herbal teas, health drinks, tonics, jams, jellies, yoghurt, lozenges and candies. In recent years, roselle juice has become more popular in functional drinks aimed at hydration, digestion and heart health. It is more widely consumed in the Middle East & Africa as well as the Asia & Australasian markets. In the latter, it’s ‘floral’ flavour ranks among the top five flavours within spirits, making it the highest-ranking region for this flavour in the alcoholic beverages sector, according to GlobalData’s Q1 2024 consumer survey.
Flavour Profile: Floral, Fruity, Herbal
Ingredient Pairings: Lime, Lemon, Ginger
Ingredient Benefits: Health functionality, Younger generation appeal, Attractive colour
Valencia Orange
Is a summer variety of Citrus sinensis, which includes other cultivars such as Cara Cara, blood and navel oranges. The inclusion of Valencia oranges in alcoholic beverages, is both appealing and growing in demand in the United States, where consumers express a preference for sweet flavours in wines, beer and cider.
Flavour Profile: Tangy, Sweet, Bitter
Ingredient Pairings: Cranberry, Honey, Vanilla
Ingredient Benefits: Nutritional benefits, Regional authenticity, Versatility with other flavours
Olive (Olea Europaea)
Is a small fruit native to the Mediterranean region, prized for its rich flavour and versatility. The inclusion of olives as in ingredient and flavour in alcoholic beverages is up and coming due to its unique taste profile, with South Africa emerging as a key market, reflecting growing consumer demand for natural and healthy products.
Flavour Profile: Bitter, Nutty, Earthy
Ingredient Pairings: Rosemary, Orange, Lemon
Ingredient Benefits: Unique and distinct flavour, Rich in healthy fats, Digestive health
White Pepper
Often used as a conceptual flavour descriptor rather than a physical ingredient in alcoholic beverages, white pepper is widely utilised in culinary traditions worldwide. The appeal of flavours that white pepper can facilitate in alcohol, such as spicy and woody, are appealing to consumers and demand for them is high in the MENA and Asia pacific regions.
Flavour Profile: Earthy, Fiery, Woody
Ingredient Pairings: Peach, Caramel, Agave
Ingredient Benefits: Subtle and versatile colour, Intensify other flavours, Anti-inflammatory properties
Finger Lime
Finger lime (Citrus Australasica) is a unique citrus fruit native to the rainforests of eastern Australia, known for its vibrant flavour and distinctive texture. Citrus flavours already holds a strong position in the alcoholic beverage market as an ingredient in spirits such as gin and vodka, making finger lime a promising option in high consuming spirits markets like the UK, and in Australasia where the fruit is produced.
Popple-Connelly adds: “GlobalData’s AI Palette innovation and consumer insights platform provides key global insights into which ingredients and flavours are emerging in real time, serving as a powerful foundation for brand innovation. Leveraging these emerging ingredients and conceptual flavours allow alcoholic drink brands to target novel, experiential and health-conscious consumers thereby gaining a competitive edge. Each ingredient identified by the platform presents a unique opportunity for innovation across various alcoholic drink categories, empowering brands to confidently explore new possibilities.”
People who use dietary supplements are significantly more likely to trust Artificial Intelligence (AI) technology than those who don’t, according to consumer research1 commissioned by Ingredient Communications – the global B2B PR agency for ingredient companies.
In the survey, conducted by SurveyGoo, 64 % of supplement users2 agreed that AI was generally positive for humanity, compared with 40 % of non-supplement users. When asked about the use of AI in the food and beverage industry, 55 % of supplement users said they felt positively about it, compared with 30 % of non-supplement users.
Supplement users in the survey were more likely to be willing to allow AI to make decisions on their behalf, with 62 % stating they would be prepared to let the technology analsze their own genetic make-up and dietary needs in order to make personalised nutrition recommendations. By contrast, only 33 % of non-supplement users said they would be willing to do so.
In a similar vein, 59 % of supplement users agreed that AI could be trusted to make decisions about their diet and nutrition that were in their best interests. Only 28 % of non-supplement users felt the same way.
However, by contrast, respondents who were supplement users were slightly more likely to want safeguards around the use of AI in food and beverage products. When asked if products made with the help of AI should declare this fact on the label, 87 % of supplement users said they wanted this, versus 79 % of non-supplement users.
Meanwhile, 68 % of supplement users agreed that a product made with the help of AI should not be described as ‘natural’, with 62 % of non-supplement users taking this position.
Richard Clarke, Managing Director of Ingredient Communications, commented: “Our survey indicates that consumers who take supplements are much more likely to embrace the application of AI in the food and beverage industry than those who do not. More research would be needed to reveal why this is the case. But we can speculate that the profile of a typical supplement user is someone who is more likely to embrace scientific and technological innovation if it enhances their wellbeing or gives them an edge in physical and mental performance.”
He continued: “At the same time, however, it’s important to note that our findings show supplement users still expect transparency around the use of AI in the food and beverage sector. Again, to speculate, this might be because they tend to be an engaged and knowledgeable consumer demographic that accepts no compromises when it comes to safety and regulation. The message from supplement users, therefore, is clear: go ahead and innovate with AI – but be sure to take us on the journey with you.”
1Online survey of 1,040 consumers in UK and USA, conducted October 2024 2Supplement user = a respondent who had used a supplement within the past three months
With the launch of its trend prediction tool Symvision AI™, Symrise can deliver valuable and actionable insights for food and beverage manufacturers to develop successful innovations. By using AI and a unique data structure it anticipates trends for flavours, ingredients and claims. This helps identify promising market opportunities. The tool enables manufacturers to develop market-relevant food and beverage innovations by analysing multiple data sources and understanding how trends move across the globe and product categories.
In a rapidly changing world, getting ahead of consumer demands has become essential. As consumer preferences for food and beverages shift, manufacturers need to decode and anticipate market changes. This is crucial to create market-relevant food and beverage innovations that consumers love and that cater to their ever-changing wishes. Now, what kind of flavours, ingredients and claims do consumers exactly want? To answer this question, Symrise developed Symvision AI™, a trend prediction tool designed to predict the future of taste, nutrition and health.
“Consumer taste preferences change over time. Symvision AI™ allows us to anticipate these changes and predict trends for flavours, ingredients and claims. It enables us to deliver consumer-preferred taste, nutrition and health solutions for food and beverage innovations at the right time in the right place”, says Leif Jago, Global Marketing Manager Food & Beverage at Symrise.
Symvision AI™ – an AI-based multisource prediction tool
To achieve reliable and valid trend predictions, Symvision AI™ utilises a unique data structure, combining internal and external data sources, including historical data. The tool tracks reliable data at every relevant time point of a trend lifecycle. This ranges from early signals in social media to market and product launch data. Symrise continuously enriches the data sources with additional proprietary research data.
Analysing these data sources with advanced artificial intelligence algorithms enables Symvision AI™ to decode trends for flavours, ingredients and claims. It provides an understanding of how these trends move across the globe and product categories. In addition, the tool shows which consumer needs and emotional benefits specific taste tonalities address. This allows promising recommendations for specific product categories and markets.
“Several factors make our tool unique. It uses a proprietary multisource data structure that is processed by advanced AI such as machine and deep learning models. We will continuously improve and enrich our dynamic tool Symvision AI™ with more data points and more features. This will increase the benefits for our customers” adds Dr Dariah Lutsch, Research Manager, Global Sensory & Consumer Insights Food & Beverage at Symrise.
Enabling future-proof food and beverage innovations
All in all, the tool uses a unique approach to allow manufacturers to develop future-ready and consumer-preferred food and beverages with increased speed. At the same time, decoding the movement of trends across the globe and product categories enables the creation of innovations at the right time in a specific market. In addition, producers can address consumer need states as the tool connects taste tonalities with associated emotions. These benefits allow food and beverage manufacturers to innovate successfully with consumer-preferred taste, nutrition and health solutions.
“Symvision AI™ acts as a fantastic enabler for our business. It connects multiple sources of market and consumer data. It determines how this data is related over time and product categories with a focus on what consumers like and need most. Also, it provides understanding and prediction to guide new Symrise developments. Symvision AI™ provides a platform capability that will continuously grow and become stronger”, summarises Dr Conor Delahunty, VP Global Sensory & Consumer Insights at Symrise Food & Beverage.
Most consumers believe that food and beverage manufacturers should declare if a product has been made with the assistance of artificial intelligence (AI), new research shows.
In a survey commissioned by Ingredient Communications and conducted by SurveyGoo, 83 % of respondents agreed that companies should declare on a product’s label if it has been designed or manufactured with the help of AI technology.1 More than half of all those surveyed – 55 % – agreed with this assertion strongly and only 4 % disagreed with it altogether.
Nearly two thirds of respondents (64 %) said they believed that food and beverage products made with the help of AI technology should not be described as ‘natural’ – with 12 % disagreeing with this. There was also strong support for regulation, with 78 % of respondents agreeing that the Government should introduce laws controlling the ways food and drink companies can use AI technology to design and manufacture their products. Just 6 % disagreed with this.
A majority of respondents (52 %) agreed with the general point that AI technology is a positive development that will benefit humanity, with 21 % disagreeing. However, when asked how they felt about the use of AI specifically to design and produce food and beverage products, fewer respondents (42 %) said they felt positively about this, with 27 % saying they felt negatively.
Just under half of respondents (44 %) said they believed that a food or beverage product made with the help of AI might be less safe to consume. However, they were split on whether they would be more or less likely to buy a food or beverage product made with the help of AI. Just over a quarter (26 %) said they would be more likely to do so, with 29 % stating they would be less likely.
The survey also revealed a distinct generational split. A majority of Generation Z and Millennial respondents felt positively about the use of AI in the food industry (65 % and 57 %, respectively). The corresponding figure among Generation X and Boomers was markedly lower – 44 % and 25 %, respectively.
Richard Clarke, Managing Director of Ingredient Communications, commented: “Many food and beverage companies have rushed to embrace the benefits of AI technology but it’s important they take care to consider how consumers feel about this. We’ve seen a huge backlash against AI in the arts and entertainment business. To avoid the same fate, food and beverage manufacturers should pause to reflect on whether they are being sufficiently transparent about their use of AI.”
He continued: “As we saw 30 years ago with the furore over the safety of genetically modified crops, it’s easy for misinformation to spread and stir up fear. Food and beverage companies would be wise to implement a communications strategy to ensure the public is kept informed about the ways in which they harness the power of AI tech.”
Other takeaways from the survey included 79 % of respondents agreeing that savings made by food and beverage companies through the use of AI should be passed on to shoppers in the form of lower retail prices.
However, sentiment shifted if this came at the expense of employment, with 40 % considering it unacceptable if the use of AI technology to design and manufacture a food or beverage product meant somebody lost their job – even products were cheaper as a result. A third of respondents (33 %) considered this an acceptable outcome.
1Online survey of 1,040 consumers in UK and USA, conducted October 2024
dsm-firmenich, innovators in nutrition, health and beauty, will introduce its latest advances and ambitions to support a healthier, more delicious and sustainable food system at this year’s Food ingredients Europe (Fi Europe). A selection of next-generation solutions will be on display at booth 3.1 F62 in the beverage, baking, confectionery, cheese, plant-based, fresh dairy and savory categories – with an opportunity to sample the latest delicious prototypes. Visitors can also learn directly from dsm-firmenich’s experts at four speaking slots throughout the show, covering important trends in sugar reduction, health benefits, AI-powered fermentation and bakery.
Boosting nutrition in consumer favourites
Today’s consumers have a lot on their plate. Two in three are concerned about their health, two billion are deficient in essential vitamins and minerals and 40 % of adults worldwide are overweight,1 so there’s an urgent need for high-quality food and drink products that support people’s health and well-being.
Maaike Bruins, Lead Scientist Nutrition & Health and Martin Mei, Senior Director Health Benefits & Solutions, both from dsm-firmenich, will address these health concerns head-on with a not-to-be-missed presentation on November 19 at 1:30 PM. They will discuss the best approach to nourish the growing and aging population by adding more of the essential nutrients we need as well as reducing sugar, salt and saturated fats. Additionally, on November 20 at 11 AM, Judith van Peij Innovation Manager Baking & Confectionery, dsm-firmenich, will explore how innovative enzymes can be used to enhance whole wheat bread quality, from better dough stability to improved volume, helping to meet evolving consumer demand in taste, texture and health.
Visitors will be able to experience the dsm-firmenich team’s expertise in action through a range of healthy prototypes including a lactose-free Nutrimilk concept in strawberry and banana flavours – with no added sugars – and a recovery drink made with PeptoPro®, crafted to replenish and recharge.
Reducing sugar – without reducing flavour
There’s no single-ingredient replacement for sugar; if there were, the industry would be using it already. dsm-firmenich understands the real solution is far more nuanced if the industry is to captivate consumers with reduced sugar creations.
Francesc Puerto, Technical Sales Manager Sugar Reduction Europe, dsm-firmenich, will share a novel approach to reducing sugar in applications in a forward-thinking presentation on 19 November at 12 PM. The session will dive into the innovative solutions that can restore the full sensory experience in low-sugar products without compromising on vibrant tastes – for a healthier, tastier and more sustainable future in food and beverages. For those with a sweet tooth, dsm-firmenich has created chewy apricot-flavoured gummies and a flavourful BBQ sauce – both boasting reduced sugar formulations and an appealing taste profile.
Cutting-edge food science meets AI
Bringing together the latest taste, texture and health solutions, dsm-firmenich is highlighting its portfolio of all-in-one cultures developed using its leading AI-powered Dairy Culture Co-Creation platform. Claire Price, Innovation Manager Dairy, dsm-firmenich, will be sharing her R&D expertise on developing flavourful fresh fermented creations on November 19 at 11 AM. She will take to the stage to showcase how fermented milk manufacturers can use this technology to design cultures for dairy applications, sharing a case study based on a real-life scenario.
Taste is king: live cooking demo
People often put healthiness and tastiness in two separate boxes, but dsm-firmenich understands that the overlap is where the magic happens. After all, people only want to eat healthy food if it also tastes good. Demonstrating the potential of great taste without nutritional compromise, dsm-firmenich will host a smoke demonstration of mini ‘Frankfurters’ – in Frankfurt – with a side of sugar reduced ketchup for delegates to try.
All eyes on sustainability
Food production is estimated to be responsible for 25 % of global carbon dioxide emissions.2 Adopting more plant-based foods is a powerful step toward a more sustainable future. To meet the growing demand for plant-based options, dsm-firmenich will showcase its sustainable plant protein, Vertis™ CanolaPRO®, in a range of innovative applications, including a tortilla and breakfast cereals. Visitors can also try plant-based smoked ‘salmon’ with cream cheese and pulled ‘beef’ in tortillas for a satisfying plant-based experience. Visitors interested in helping consumers reduce food waste can also enjoy a smooth vanilla yogurt that lasts longer on the shelf while maintaining its taste and texture.
Nanovel unveils AI-powered fruit harvesting robot, secures USD 900,000 in funding
The Nanovel AI-powered autonomous fruit-harvesting robot is the world’s first-of-its-kind system designed to pick citrus fruit for fresh markets from large trees with dense foliage, representing a breakthrough in fruit-harvesting technology.
Nanovel, an Israeli AgTech startup, has unveiled an AI-powered autonomous fruit-harvesting robot capable of picking tree fruit for the fresh market. The robot offers a solution to growers worldwide dealing with farm labor shortage and rapidly increasing costs. According to a survey conducted by Western Growers organisation, profitability and labour availability were ranked as the top two challenges faced by specialty crop growers.
Nanovel was established in 2018 by the company’s CEO Isaac Mazor, a successful serial entrepreneur with over 30 years of experience in technology innovation, AI, computer vision, and robotics. Mazor was the Founder and CEO of Jordan Valley Semiconductors, which was acquired by Bruker International in 2015 (Nasdaq : BRKR).
(Photo: Nanovel)
The Nanovel AI-powered autonomous fruit-harvesting robot is the world’s first-of-its-kind system designed to pick citrus fruit for fresh market in dense foliage, representing a high level of technological complexity. The system features a multi-arm platform, which will initially be towed by a tractor. Future versions are planned to include an internal driving unit and autonomous navigation capabilities. The robot’s telescopic arms are equipped with edge computing, advanced vision systems, and AI to identify, assess, and selectively pick fruit with precision that meets fresh market quality standards. In the first phase, the robot is planned to harvest oranges, with later expansion to other types of citrus, the most widely cultivated fruit globally. The company’s crop roadmap includes lemons, grapefruits, avocados, mangoes, peaches, and nectarines.
Each arm of the robot uses a patented end-effector with a vacuum gripper to cradle the fruit and then trim the stems using cutters without damaging the fruit. The fruit is then transported via conveyor belts to bins. The robot uses advanced edge computing to deliver real-time, AI-driven data necessary for fruit picking. This is a key component of Nanovel’s technology, allowing the robot to pick fruit in dense foliage. Nanovel robots will prove invaluable to growers in the United States, where orange harvesting occurs year-round, allowing for high capital utilisation.
With this in mind, the California Citrus Research Board (CRB) has signed a non-dilutive funding agreement with Nanovel, which includes the delivery of a robot after a series of field trials in California, totaling USD 900,000. The field trials are set to start in the spring of 2025, and will be conducted in cooperation with leading citrus growers
A key benefit of the Nanovel AI-powered autonomous fruit-harvesting robot is its ability to significantly reduce labor costs and minimize the logistical challenges associated with hiring seasonal workers. Studies show that manual harvesting is the single most labour-intensive task for fruit farmers, accounting for up to 50 % of annual cultural costs in the citrus industry in developed countries. Additionally, the system can operate day and night, optimising productivity and ensuring crops are picked at optimal times, potentially improving fruit quality and market value.
Furthermore, automating the harvesting process helps avoid the dangerous task of laborers picking fruit while on ladders. This alone supports a huge improvement in worker safety and reduces the risk of accidents and injuries. Additionally, the real-time collection of harvest data by the system, delivers invaluable insights that can be used for packing and marketing activities and can also provide important agronomic insights to growers.
“Our mission is to secure the affordability of fresh fruit through autonomous harvesting,” said Isaac Mazor, Founder and Chief Executive Officer of Nanovel. “Our goal is to deploy Nanovel’s solution into major global citrus markets, particularly in the US and Southern European countries like Spain and Italy. We aim to set a new standard for fresh market harvesting, ensuring high quality and economic viability for growers.”
Botrista, the company behind data-driven, automated beverage platform, has successfully closed Series C funding round, bringing its total capital raised to USD 120 million since inception. This substantial investment underscores Botrista’s growing market presence and indicates a significant shift in the restaurant industry’s approach to cold beverage menus, reflecting the increasing global demand for quality and innovative flavour profiles.
Since its establishment in 2017, Botrista has rapidly developed into a recognised industry player, working with partners in 37 states. The company’s advanced platform enables restaurants to effortlessly serve an extensive range of high-margin, on-trend cold beverages – from boba drinks and refreshers to smoothies, shakes, cold brew coffees, lemonades, cocktails, and energy drinks – all from a single, efficient machine.
This innovative solution has attracted the attention of major players in the food service industry and secured significant investment from global leaders, including the Series C round’s lead investor. Jollibee Foods Corporation (JFC). JFC, a global restaurant company with 18 brands in 33 countries, the second fastest-growing restaurant brand in the world.
Sean Hsu, CEO of Botrista and ex-Tesla automation engineer, expressed his passion for the partnership with JFC: “JFC’s support validates the vision for a more exciting beverage menu,” Hsu said. “This new funding will fuel our hyper-expansion into new markets and help more of our partners elevate their drink menu without increasing labor or complexity.”
JFC, a key player in the food service industry with 18 recognisable brands such as Smashburger, Jollibee and The Coffee Bean & Tea Leaf, believes strongly in Botrista’s potential to transform the restaurant landscape. “Botrista is a game changer for the beverage industry”, Dr. Tony Tan Caktiong, JFC Chairman said. “We’re investing in a company that enables food service operators to deliver a world-class customer experience and provides substantial runway for sustained profitable growth.”
Jason Valentine, Chief Strategy Officer for Botrista, highlighted the company’s market reach: “We currently serve partners across 37 states, including national restaurant chains, independent restaurants, college campuses, movie theaters, theme parks, and other alternative venues,” Valentine said. “The timing of this fundraising perfectly aligns with the high demand from new partners and significant interest from growing restaurant brands on a global scale.”
For restaurant executives looking to stay ahead of beverage trends and boost profits, Botrista’s solution offers a compelling opportunity. With its innovative technology and strong financial backing, Botrista is well-positioned to continue shaping the cold beverage landscape in food service, offering a clear vision of the future of drink service.
As Botrista strengthens its confident market position, the company remains focused on driving innovation, enhancing operational efficiency, and delivering value to its partners across the food service industry.
Food 4 Future – Expo Foodtech presents the 7 trends that will define the future of the food industry
The food industry met last April at Food 4 Future – Expo Foodtech and Pick&Pack for Food Industry, which were held simultaneously in Bilbao, Spain, from 16 to 18 April to discover and analyse the challenges facing the food and beverage sector, marked by an inflationary economic context, new consumer habits that lead to new consumer demands, and increasingly demanding regulations regarding sustainability. With the help of 482 experts from the food industry worldwide, Food 4 Future and Pick&Pack, together with AZTI’s technological innovation team, have identified the 7 trends that will mark the future of the food industry in the coming years:
1. Geostrategy and inflationary environment
Europe has traditionally had a history of low agri-food inflation, something that has changed in recent years with a double-digit annual increase in food and non-alcoholic beverage inflation. This problem, coupled with the fact that many regions specialise in a single product, creates a risk of market fluctuations. To face these challenges, Food 4 Future has highlighted the importance of moving towards the European model of more efficient and productive farms, with greater collaboration from the private sector, something that will strengthen the competitiveness of these companies. Alliances between manufacturers and fostering resilience, innovation and collaboration are key to ensuring success in a constantly evolving sector.
2. New consumer habits
Consumer demands and habits have changed and now demand personalised experiences. Many companies are already using data and the latest technologies, such as Artificial Intelligence, to adapt products and services to these new individual preferences and the trend is expected to continue in the future. In addition, society has shifted and now consumers value health, taste, convenience and sustainability as key drivers and where direct sales have increased significantly. In this way, food and beverage firms are gaining market share, winning over the shopper in the current context of price adjustment, and forging robust competition for the rest of the players. New habits also include the demand for healthier and more sustainable foods, which has led to innovation in alternative foods, such as those based on vegetable proteins, mushrooms, algae, and meat substitutes.
3. 360° Sustainability
The food industry faces multiple challenges in terms of sustainability, driven by climate change, the efficient management of resources such as water and energy, and the need for decarbonisation to achieve zero net emissions. It is also focusing its efforts on the importance of minimising greenhouse gas emissions, optimizing packaging materials, improving eco-efficiency in production processes and encouraging recycling throughout the product life cycle. Suppliers are key in this respect, as are sustainable agricultural and livestock practices, together with more efficient food processing chains and minimising food waste.
4. New technologies
The digital transformation that the food sector is undergoing has brought with it robotisation and automation in production plants, but it is also being extended to other practices such as harvesting, spraying and pruning in agriculture. Other trends that will mark the future in the field of agri-food tech are precision fermentation, efficiency technologies, operational excellence, or industrial machine vision to detect quality defects, among others. The application of technologies is also key to guaranteeing food quality and safety, with real-time monitoring, preventive models, traceability from farm to fork, and smart packaging and labels to ensure the quality of pre-packaged food. In addition, quantum computing is gaining a great deal of attention in the field of innovation.
5. Healthy eating
Concern for healthy eating and lifestyle is growing, which is why personalised nutrition has become increasingly important in recent years. Companies are striving for healthier products without sacrificing pleasure and taste through new techniques. The debate on ultra-processed foods and the need for legislation will also remain on the table. This is an issue where there is no consensus and where there is a high degree of ignorance among citizens about labeling systems. Transparent communication on packaging will help consumers to make informed choices.
6. New packaging regulations
Packaging is also undergoing a paradigm shift driven by several interlinked factors: the advance of decarbonisation, the application of technologies for process optimisation and the adaptation to increasingly demanding sustainability regulations. The sector is currently immersed in major challenges driven by the new regulations against food waste and packaging, which will have an impact on eco-design, the trend towards mono-material, reuse, and the increase in recycled material, among other issues.
7. More sustainable and efficient logistics
Supply chain efficiency is crucial. Technology allows for greater production and volume, greater flexibility, and more traceability, all of which have an impact on increasing business for companies in the sector. For this reason, Artificial Intelligence, robotics, automation and blockchain solutions are already being applied to improve logistics efficiency in the food value chain. The use of robots and AI makes it possible to handle a wide variety of products, and even pack boxes with products of different types and sizes using artificial vision. The result is improved efficiency, saving time and increasing sustainability while reducing costs.
Artificial intelligence is revolutionising the food and beverage industry by translating abstract flavour concepts into tangible realities. Recent advancements in Japan showcase how brands leverage AI to infuse ideas and emotions into product development, creating unique culinary experiences. This innovation not only enhances consumer engagement but also underscores AI’s role in driving sustainable food production and aligning with consumer preferences. However, building trust in AI-assisted choices remains imperative for ongoing industry transformation, says GlobalData, a leading data and analytics company.
Earlier this year, Japanese tech giant NEC Corporation, in partnership with Kimuraya Sohonten Co. and Abema TV, pioneered an innovative approach to food creation, leveraging AI technology to craft bread flavours aimed at captivating new demographics, particularly younger consumers.
By analysing cultural cues from TV and social media, they have created innovative offerings like “First Date” and “Mutual Love,” infusing emotions into culinary experiences. This pioneering endeavor showcases AI’s potential to revolutionise food innovation by bridging the gap between sensory and emotional realms.
Katrina Diamonon, Principal Consumer Analyst at GlobalData, comments: “More brands are taking greater liberties with the concept of flavour, by using intangible elements such as ideas, experiences, and moods to describe flavour. This recent example from Japan takes the consumption experience beyond the sensorial and into the emotional realm. We have already seen this kind of innovation from more progressive beverage companies, but its expansion into bakery suggests that a wider array of food and drink brands will explore more whimsical and abstract flavours.
“It also underscores the wider impact of AI technology on consumer goods innovation. Not only is it making food production smarter and more sustainable; it is also changing how food products are conceived and designed, aligning them even more closely with consumer preferences. Significantly, we are already seeing a degree of confidence in AI-assisted food and drink choices; however, consumer trust in such technologies needs to continue to grow.”
A survey* conducted by GlobalData found that one third (33 %) of global consumers would be very or quite likely to trust recommendations from a virtual assistant (e.g. using AI) to buy food and drinks.
Diamonon concludes: “The notion of translating human emotions into tangible flavours may seem far-fetched but is certainly not beyond the realm of possibility for AI, which has only scratched the surface in terms of its ability to use predictive analytics to transform ideas into reality.
“As more brands make the move into the metaverse, flavour has the potential to become a more abstract term as physical and digital worlds merge. AI will prove invaluable in helping brands develop flavours and scents that bring an emotion to life.”
*GlobalData 2023 Q4 Consumer Survey – Global, published in December 2023, sample size – 21,000
Nuritas, a global leader in AI-based peptide discovery, announced a strategic collaboration agreement with Givaudan, a global leader in Taste & Wellbeing. Together, the companies aim to revolutionise food system solutions by leveraging AI-discovered peptides found in natural plant resources and advance their shared commitment to improve the lives of people worldwide.
“In forging this groundbreaking collaboration with Givaudan, we were meticulous and intentional in identifying the ideal company to work with,” said Dr. Nora Khaldi, CEO of Nuritas. “We look forward to employing our AI Magnifier technology to identify new, natural peptide solutions that will undoubtedly advance flavor and taste innovations by Givaudan.”
Fabio Campanile, Head of Taste & Wellbeing Science & Technology at Givaudan added, “This collaboration represents a significant step forward in our collective mission to address the desires and expectations of consumers around the world that are constantly changing. We strongly believe that working together with Nuritas will help to advance ingredient innovation in the short term.”
“Nuritas is excited to collaborate with Givaudan on this transformative venture,” “said Neil Foster, Head of Strategic Partnerships at Nuritas. “We look forward to igniting systemic change within this industry with our combined expertise and efforts.”
This announcement underscores the power of collaboration between industry leaders with shared values to positively impact the industry. Collaborative efforts are currently underway with additional details and project updates to be announced at a later date.
Nuritas, a global leader in AI-based peptide discovery, announced a strategic collaboration agreement with Givaudan, a global leader in Taste & Wellbeing. Together, the companies aim to revolutionise food system solutions by leveraging AI-discovered peptides found in natural plant resources and advance their shared commitment to improve the lives of people worldwide.
“In forging this groundbreaking collaboration with Givaudan, we were meticulous and intentional in identifying the ideal company to work with,” said Dr. Nora Khaldi, CEO of Nuritas. “We look forward to employing our AI Magnifier technology to identify new, natural peptide solutions that will undoubtedly advance flavor and taste innovations by Givaudan.”
Fabio Campanile, Head of Taste & Wellbeing Science & Technology at Givaudan added, “This collaboration represents a significant step forward in our collective mission to address the desires and expectations of consumers around the world that are constantly changing. We strongly believe that working together with Nuritas will help to advance ingredient innovation in the short term.”
“Nuritas is excited to collaborate with Givaudan on this transformative venture,” “said Neil Foster, Head of Strategic Partnerships at Nuritas. “We look forward to igniting systemic change within this industry with our combined expertise and efforts.”
This announcement underscores the power of collaboration between industry leaders with shared values to positively impact the industry. Collaborative efforts are currently underway with additional details and project updates to be announced at a later date.
The global energy drinks market has presented itself as one of the most stable in recent times, registering continued growth over the past five-year period while many other drinks industries have stalled. Red Bull, Monster, and Rockstar have maintained their dominant share in the high-performing market at the global level over the past decade, resisting disruptive new entrants for the most part of the period. However, the big exception to this has been HELL Energy, which is now aiming to tap consumers’ growing interest in tech-augmented experiences, says GlobalData, a leading data and analytics company.
Ayoub Khalil, Consumer Analyst at GlobalData, comments: “Since its launch in the early 2000s, HELL Energy has established itself as the market leader in eastern Europe and more significantly found itself as the major player in India recently. It is now looking for continued growth from launches in high growth potential economies. India’s growth, especially in terms of disposable income, remains solid with economic growth being revised upwards to a solid 6.44 % in 20231, while eastern European countries are also showing good signs despite recent stagnation.”
With its distinctive commitment to technology, HELL Energy has now embarked on a new AI drink, which it presents as being entirely made across every part of its value chain by artificial intelligence (AI). This is a unique step to ride the trend of a new fascination with tech-augmented experiences, a trend evidenced by a survey of GlobalData showing how over 86 % of global consumers’ buying choices are shaped by how digitally influenced the product is2.
Khalil adds: “The big question, however, with the release is whether it serves to be more than a marketing ploy or a genuine innovation that draws on AI’s powerful capabilities to produce true value that satisfies nuanced consumer preferences. This question comes in light of the most recent quarter GlobalData survey affirming the general benefits that integrating AI can bring in production with 83 % of surveyed consumers claiming that how much a service is tailored to their preferences and personalities has a positive effect on their purchases2, which is something the new drink states it brings in AI’s ability to analyse vast data to boil down to what consumers exactly want.”
In the broader view of the commercial landscape, the release brings to market an interesting case study for firms in and outside the industry of the benefits that can be brought by involving AI in the production process. Again, such methods are already being leveraged elsewhere without the gimmick of companies naming their products an AI release. The biggest of these examples is how the major player Coca-Cola has moved into this new space with its newly released Y-3000 drink, which it claims to have been developed with the help of AI.
Khalil concludes: “HELL Energy, however, does state that what makes its drink truly AI generated compared to other products is the complete use of AI in everything from packaging to evaluation to marketing elements; where the company needs to be clearer is in how much they’ve been able to completely strip away any subjective human choice in the configuration that every AI system is adjusted with, which still remains undisclosed by the company.”
1GlobalData Database-Economy-Macroeconomic Database updated Jan 2024-India 2GlobalData’s Global Consumer survey published in December 2023 was conducted with 21,000 respondents globally
Tropicana introduces “Tropcn”, a new limited-edition packaging – now with the letters “AI” removed from their name – to celebrate the leading orange juice brand’s1 natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice. America’s favourite OJ2 has been made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100 % juice for more than 75 years.
Each week, there seems to be a new development in artificial intelligence. Each new AI advancement seemingly brings us closer to the artificial world and further from the natural. Consumer intrigue, and even concern, is high. In fact, searches for “What is AI?” increased by 643 % from 2022 to 20233. So, to celebrate the natural ingredients and nothing artificial in Tropicana Pure Premium orange juice, Tropicana is heading to the biggest consumer electronics event, CES 2024 (January 9-11), to release a limited-edition package of “Tropcn” Pure Premium orange juice.
“Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to delivering the highest quality 100 % orange juice to Americans,” said Monica McGurk, CEO of Tropicana Brands Group’s North American business unit. “Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn’t in our DNA.”
Not attending CES 2024 in Las Vegas? Tropicana has hidden bottles of “Tropcn” across participating Kroger Family of Stores in the US. If you find a bottle in the wild, scan the code and enter for a chance to win a trip to the original orange juice state, Florida.
Tropcn was created in partnership with Tropicana’s creative agency of record, Cramer-Krasselt, PR agency of record, MullenLowe PR, and social agency of record MullenLowe US.
1Source: IRI MULO+C, L52 Weeks, YE 2Source: IRI MULO+C, L52 Weeks, YE 11/26/23 11/26/23 3Mason Frank International
Coca-Cola has launched a new limited-edition Coca-Cola 3000 Zero Sugar within the Coca-Cola Creations platform, with the help of artificial intelligence (AI). The AI, in cooperation with humans, helped create both the taste and the design of the can, as Coca-Cola tries to identify what the year 3000 would look like for beverages. It is not just Coca-Cola using AI in the soft drinks category. Unilever, owner of PepsiCo, has developed AI tools to optimise various aspects of its business operations. Against this backdrop, the usage of AI in the soft drinks industry is set to grow for the discovery of new flavours and to enhance the efficiency of business operations, says GlobalData, a leading data and analytics company.
Coca-Cola started with a core question to its customers: What would the year 3000 look like? Consumers were asked how they saw Coca-Cola in the year 3000 via the Coca-Cola Creations platforms. The company then used AI to analyse all the responses to create the framework for the futuristic product based on how people see the future through emotions, ambitions, colours and flavours.
Dragos Dumitrachi, Analyst at GlobalData, comments: “Based on these inputs from consumers and its knowledge of beverage trends, the AI created a unique packaging and flavour profile for a carbonate in the year 3000. The packaging format is colourful, with a mix of spherical shapes blended in purple, pink, and blue colours with a pixelated logo, and the AI primarily perceived the future as being sugar-free. This is to be expected as low-calorie carbonates recorded a 39 % growth between 2015 and 2023 globally, with this growth set to continue over the next five years, as consumers increasingly focus on their health and wellness. According to the latest global survey* by Global Data, 81 % of respondents consider that it is nice to have or essential for a product to be good for physical fitness/health.”
Global Data expects the AI market to grow from USD 81 billion in 2022 to USD 90 billion by 2030, with a 35 % compound annual growth rate (CAGR) during 2022-2030. Recent progress in machine learning (ML) on the back of improved algorithms (e.g., Google’s AlphaGo, OpenAI’s GPT-3/ChatGPT, Tesla’s AutoPilot) and increasing computing power have enabled AI to become more widely used in the soft drinks industry.
The AI-driven applications developed by Unilever leverage neural networks and the GPT API is aimed at enhancing the company’s ability to respond to the evolving needs of its consumer base and broader market dynamics. On top of that, Unilever is using AI to identify alternative ingredients that can reinforce the resilience of their supply chains, making their products more sustainable and cost-efficient, and streamlining the number of ingredients without impacting the effectiveness or quality of the products.
Dragos concludes: “The AI market in the soft drinks industry is still in its infancy; the rules and laws that will govern it are still under debate. Global Data is forecasting that the use of AI for supply chain, administrative issues, and the discovery of new flavours and packaging formats in the soft drinks industry will only grow.”
*GlobalData 2023 Q2 Consumer Survey – Global, with 21,595 respondents, published November 2022
The challenges associated with manufacturing PET containers are varied and complex. Process windows are short, and even the daily changes in ambient temperature and humidity in the production hall require regular manual adjustments to various process parameters to ensure the required level of container quality. Added to this are the steadily increasing production speeds, where even the slightest deviations from ideal conditions can have a major impact on the production result. Meanwhile, demands on personnel are also evolving: Today, one operator is responsible for multiple machines and systems – and has less time for visual quality checks and manual process control on the stretch blow molder.
With Contiloop AI, Krones has developed an intelligent process control system for the Contiform stretch blow molder. The combination of AI-based software and newly developed hardware makes it possible to detect even the slightest variations in material distribution in the production of PET containers and to automatically adjust key stretch-blow-molding parameters in real time – and thus to ensure that bottle quality meets specifications.
Since its market launch, Contiloop AI has not only convinced customers around the world, but also this year’s jury of the AI Breakthrough Award, consisting of recognised experts from the fields of business, marketing, sales, analysis and science. The Krones solution received the MLOps Innovation Award, which recognises the most innovative AI product in the field of machine learning operations.
Training and optimising Contiloop AI
As part of an automated test run, various process settings are carried out and the resulting measurement results are forwarded to the Krones IIoT platform. There, the data flows into the Krones AI pipeline, which is used to train the future control algorithm, the AI agent. Once the training is complete, this AI agent is transferred to the machine’s Contiloop AI and is then available for production operation. The system thus learns to be able to adjust the stretch blow-moulding process precisely to the perfect bottle quality even under the new conditions.
About the AI Breakthrough Awards
Over 3,200 nominations from more than 20 countries – this year’s AI Breakthrough Awards once again showed that artificial intelligence is becoming increasingly important in industry. This year, AI companies and products with artificial intelligence were again honoured in 18 different categories such as AI platforms, robotics, business intelligence or AI hardware. When evaluating the submitted innovations, the AI Breakthrough jury focuses on innovation, performance, usability, functionality, value and impact.
