IMCD And Sweet Green Fields To Distribute Stevia Extracts, A Natural, Non-Calorific Sweetener In Europe

IMCD Benelux, part of the IMCD Group, and Sweet Green Fields LLC (SGF) have signed a partnership for the pan-European distribution of SGF's line of stevia extracts. IMCD's extensive knowledge of the European market and technical expertise proved a critical factor in the appointment. The deal follows the long awaited EU approval for the use of steviol glycosides as a non-calorific sweetener in the European market.

A leading supplier and US based stevia producer, SGF has a complete vertically integrated supply chain with dedicated stevia crops in North America. "We use a natural process to extract the best tasting part of the stevia plant to yield nearly pure Rebaudioside-A,” explains Sam Newberg, VP, Business Development Europe & North America at Sweet Green Fields. “Stevia extracts have all the sweetness of sugar; in fact stevia is 250 - 350 times as sweet, with none of the calories. Using our unique pure extraction technology, we're able to bring out all the natural sweetness of the plant, rendering a 99 % + pure Reb A., plus other high purity blends to meet market demand," concludes Newberg.

SGF and IMCD will focus on customer partnership, application know-how and market experience. IMCD's synergetic product portfolio and network of food ingredient producers makes it a perfect partner to successfully bring stevia to European food & beververage companies. SGF stevia complies with kosher, halal, NSF, GMP, ISO, GRAS and HACCP requirements and it is GMO free.

1/19/2012